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Getting Reviews on Amazon

MitchM

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To make it short and simple: I've been selling really well on Amazon since launching back in November. While I know that my product is great quality and customers love it, I am getting reviews at less than 1% (right now I have 16 five star reviews and 5 of them are from people that I know).

I want to do a launch soon, but in order to maintain ranking on the keyword, I will need at least 40 reviews by my estimation. Further, I have heard that if I do a promotion and give the codes away outside of Amazon (in order to do a follow-up asking for a review) - Amazon no longer counts those reviews as verified! And sometimes they apparently don't even let them leave a review.

I've also heard a lot of conflicting opinions about following up for reviews with customers through Amazon. It seems that many people think you should stray away from doing this because customers already get an automated message from Amazon for feedback a few weeks after the purchase.

How in the hell is a new seller supposed to keep launching new products with this review rate? Any insight would be greatly appreciated.
 
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NickC

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Offer a better product than your competitors. If your only difference is having more reviews than you're fighting a losing battle
 

MitchM

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Offer a better product than your competitors. If your only difference is having more reviews than you're fighting a losing battle
I do offer a better product. I have full confidence in that. I never said that number of reviews is my differentiating factor... I am new in this space and am competing with people that have thousands of reviews. It's a matter of driving up my conversion rate and maintaining rank.

I'm basically just asking for any tips/advice on how to increase the rate of reviews. Thanks for your feedback though.
 

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