GregK
Contributor
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Value/Post Ratio
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- Aug 10, 2014
- 38
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Hello Together,
it has been a while that i posted. i keep lurking in the shadows and try to make this work, that work. i may have ADD but i am too old to make this an excuse and/or get it officially diagnosed.
after tinkering with various ideas, i am at a point where i am partnering up with someone who seems to have a similar midset as me, we get a long and could be friends. currently the relationship is purley business but we see alot of similarities between the two of us.
reason we decided to partner up is because this partner doesnt have the resources to push/paddle the product he has.
so my partner developed a product that i had looked into importing and marketing myself. after i had originally gotten some samples from china i tried get some traction but a) the product was low quality, b) official real life work got into the way a bit.
this partner of mine took the product to a whole another level though and made several improvements that i feel are really making a difference.
I am going to share some none specific product details that i hope can give you some idea and prompt some input and hopefully guidance as to how we pull this business venture off and make it successful.
Product Category: Outdoor product - Camping primarily
Pricing: target price is $150. set at about 70% above what the market leader is charging for entry model. cheap alternatives can be had a ~1/4th of what the market leader is charging. quality makes a difference here.
market leader
our product is better hands down. better materials, higher durability, etc (i dont want to share too much detail at this time).
my partner ordered 800 unites. we have them in stock and ready to sell.
marketing plan is
skeleton for the website and ecommerce is setup and ready. product has not been launched. i am trying to gather some additional marketing strategies, i feel positive that when a customer compares our product side by side to the market leader, they can see the superior quality.
a little side note: my partner is actually a highschool teacher. he got several students involved in the development of the product and doing some assembly work, ie. keeping them out of trouble, paying them and giving them responsibilities, ultimately supporting the local community.
i will happily add to this thread and would love some feedback, suggestions, etc. at this point i dont want to disclose the product (surprise) but i hope this can still be a valuable thread.
it has been a while that i posted. i keep lurking in the shadows and try to make this work, that work. i may have ADD but i am too old to make this an excuse and/or get it officially diagnosed.
after tinkering with various ideas, i am at a point where i am partnering up with someone who seems to have a similar midset as me, we get a long and could be friends. currently the relationship is purley business but we see alot of similarities between the two of us.
reason we decided to partner up is because this partner doesnt have the resources to push/paddle the product he has.
so my partner developed a product that i had looked into importing and marketing myself. after i had originally gotten some samples from china i tried get some traction but a) the product was low quality, b) official real life work got into the way a bit.
this partner of mine took the product to a whole another level though and made several improvements that i feel are really making a difference.
I am going to share some none specific product details that i hope can give you some idea and prompt some input and hopefully guidance as to how we pull this business venture off and make it successful.
Product Category: Outdoor product - Camping primarily
Pricing: target price is $150. set at about 70% above what the market leader is charging for entry model. cheap alternatives can be had a ~1/4th of what the market leader is charging. quality makes a difference here.
market leader
our product is better hands down. better materials, higher durability, etc (i dont want to share too much detail at this time).
my partner ordered 800 unites. we have them in stock and ready to sell.
marketing plan is
- website & ecommerce capability
- social media
- facebook/instagram/twitter/google+
- social media promotion / free give away
- facebook/instagram/twitter/google+
- industry specific tradeshow
- local specialty stores
- extend region to cover additional retail locations
- extend region to cover additional retail locations
skeleton for the website and ecommerce is setup and ready. product has not been launched. i am trying to gather some additional marketing strategies, i feel positive that when a customer compares our product side by side to the market leader, they can see the superior quality.
a little side note: my partner is actually a highschool teacher. he got several students involved in the development of the product and doing some assembly work, ie. keeping them out of trouble, paying them and giving them responsibilities, ultimately supporting the local community.
i will happily add to this thread and would love some feedback, suggestions, etc. at this point i dont want to disclose the product (surprise) but i hope this can still be a valuable thread.
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