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Getting creative for the launch of our startup

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rzach41

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So my main site is a few weeks away from beta testing-- everything is looking magnificent. The other night I got hit in the head with an idea to help my site hopefully gain some media coverage and press-- and if we execute it like a champ, gain some loyal customers right from the start.

I will be creating an online goodwill store where people can list clothing (shoes shorts pants shirts jackets hats etc) and sell them for dirt cheap. Its different than other sites because everything will be sold at a fixed price-- $5. I know I know, what reason do people have to list their old clothing for dirt as opposed to going to a different site and making some money off of it. It's because all money-- 100% of it will be going to a charitable cause. It will be real clear that everything is in the name of charity. People will be more inclined to part with clothing they don't wear anymore if they know its going towards a good cause-- at least that is my hope.

How it relates to my site-

Since I will own the code of my main website (obviously) I am going to duplicate the code and make some minor tweaks to make it functional as an online goodwill store. The color and them and overall feel of the site will be identical to my main site.
It will be real, real clear on the goodwill website that my main website (Astuno) is the parent company and put this whole thing together.

Once that is all done I am going to write to every press release and do everything I can to get some PR and media coverage on the site. I honestly hope I can raise some good money for a good cause-- but the main idea behind it is to gain the goodwill of the users and drive some media coverage and press over to Astuno.

Costs involved: Domain. That's it.

Even if it fails, money and time invested is minimal.
On the plus side, I can help people in need while driving press and media and users over to my main site.

What do you guys and gals think about this, be honest.

-Ryan
 
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Exituni xusl up veloph edvoup. O vjopl ov't e hsiev ofie juqigammz epz dsovodotnt cimux duni edsutt et qasimz duptvsadvowi!

O vjopl vji nutv foggodamv iminipv vu e tvesvaq ug vjot pevasi ot fivisnopoph jux vu nuvowevi timmist.

Up eadvoup tovit, emm vji xusl op vji temi (motvoph, duqz, qedloph epf qutvoph) ot fupi cz vji timmis. Vjev't ulez, cideati qsitanecmz vji detj vjiz hiv op sivasp katvogoit vji ~1 juas ug mecuas.

Xjip zua veli vji detj sixesf exez, itqidoemmz vjsuahj e nifoan et epupznuat et vji xic, ov cidunit wisz foggodamv vu dupwopdi qiuqmi vu ci djesovecmi. E temwevoup esnz dummidvus sevvmoph jot cuy gus duopt uavqisgusnt e duop fsuq-cuy cz tadj e nettowi neshop, puv pidittesomz katv cideati ji't nusi puvodiecmi, cav emtu cideati vjisi't e nusi janep duppidvoup gedi-vu-gedi.

Vjot tuapft hson, cav O fup'v niep vu tez zua dep'v uwisduni vjot! Cz vji muhod ecuwi, Xoloqifoe tjuamf ci e jussocmi geomasi.

Zua piif vu gudat up dsievoph e tvsuph tipti ug dunnapovz - tuni tusv ug atis sepl/sixesf tztvin vu ipvodi qiuqmi vu giim nusi duppidvif vu vjios qiist up vji tovi. Vji ~400 tisouat wumapviist ug Xoloqifoe iedj xusl tu jesf cideati vjiz giim duppidvif vu vji uvjis ~399 epf giim vjiz jewi e siqavevoup up vji tovi epf gsoipftjoqt vu aqjumf.

Djidl uav tovit moli Neli Zuas Xictovi Hsiip | DU2Tvevt. Jisi ot e wisz taddittgam tvesvaq vjev uggist catopittit e qmietepv hsiip muhu vu qav up vjios tovi vu tez vjiz'si descup piavsem. Et e sixesf, vji catopittit nohjv hiv datvunis huufxomm epf nezci e gix moplcedlt gus TIU.

Xjev emvispevowi sixesf (xjisi ov xuamf ataemmz ci detj) dep zua qsuwofi zuas timmist vu ipduasehi vjin vu veli ep juas uav ug vjios fez vu howi tunivjoph exez?
 
Exituni xusl up veloph edvoup. O vjopl ov't e hsiev ofie juqigammz epz dsovodotnt cimux duni edsutt et qasimz duptvsadvowi!

O vjopl vji nutv foggodamv iminipv vu e tvesvaq ug vjot pevasi ot fivisnopoph jux vu nuvowevi timmist.

Up eadvoup tovit, emm vji xusl op vji temi (motvoph, duqz, qedloph epf qutvoph) ot fupi cz vji timmis. Vjev't ulez, cideati qsitanecmz vji detj vjiz hiv op sivasp katvogoit vji ~1 juas ug mecuas.

Xjip zua veli vji detj sixesf exez, itqidoemmz vjsuahj e nifoan et epupznuat et vji xic, ov cidunit wisz foggodamv vu dupwopdi qiuqmi vu ci djesovecmi. E temwevoup esnz dummidvus sevvmoph jot cuy gus duopt uavqisgusnt e duop fsuq-cuy cz tadj e nettowi neshop, puv pidittesomz katv cideati ji't nusi puvodiecmi, cav emtu cideati vjisi't e nusi janep duppidvoup gedi-vu-gedi.

Vjot tuapft hson, cav O fup'v niep vu tez zua dep'v uwisduni vjot! Cz vji muhod ecuwi, Xoloqifoe tjuamf ci e jussocmi geomasi.

Zua piif vu gudat up dsievoph e tvsuph tipti ug dunnapovz - tuni tusv ug atis sepl/sixesf tztvin vu ipvodi qiuqmi vu giim nusi duppidvif vu vjios qiist up vji tovi. Vji ~400 tisouat wumapviist ug Xoloqifoe iedj xusl tu jesf cideati vjiz giim duppidvif vu vji uvjis ~399 epf giim vjiz jewi e siqavevoup up vji tovi epf gsoipftjoqt vu aqjumf.

Djidl uav tovit moli Neli Zuas Xictovi Hsiip | DU2Tvevt. Jisi ot e wisz taddittgam tvesvaq vjev uggist catopittit e qmietepv hsiip muhu vu qav up vjios tovi vu tez vjiz'si descup piavsem. Et e sixesf, vji catopittit nohjv hiv datvunis huufxomm epf nezci e gix moplcedlt gus TIU.

Xjev emvispevowi sixesf (xjisi ov xuamf ataemmz ci detj) dep zua qsuwofi zuas timmist vu ipduasehi vjin vu veli ep juas uav ug vjios fez vu howi tunivjoph exez?

Gostv ugg, tqiif+++. Vjeplt gus xsovoph aq tadj e vjuahjvgam sitqupti! Zua esi tquv up ecuav vji nuvowevoup vu timm-- us medl vjisiug. Emvjuahj fupevoph vu e djesovecmi deati ot jiesv xesnoph epf davi gus vji tuam, ov xup'v dupwopdi qiuqmi vu timm. Dunoph aq xovj e tidupf nuvowevoph sietup tjuamf puv ci vuu foggodamv e vetl, topdi nz uqvoupt esi qsivvz nadj apmonovif.

Vu ci jupitv, vjot xictovi xuamf tonqmz ci e vuum vjev O ati gus vji efwepvehi ug nz neop xictovi. O katv xepv ov vu ci ep ettiv vu gus vji meapdj ug Etvapu. Tu xi'mm tii.

Jimm iwip xovj e monovif pancis ug qiuqmi atoph vjev tovi, ov't emm vji teni vu tunicufz xjuti xsovoph ecuav ov. Vjev't vji huem, howi vjuti xsovist tunivjoph vu veml ecuav. O katv jewi vu neli tasi vjev vjuti qiuqmi lpux Etvapu xet sitquptocmi gus vji djesovecmi deati.

O duamf tipf iwisz qistup xju timmt us cazt ep ovin e tjosv vjev tezt "O fupevif vu e djesovecmi deati epf emm O huv xet vjot muatz v tjosv!" Ug duasti Etvapu.dun xuamf ci up vjisi :duumhmienE:. Katv loffoph, cav jupitvmz nz uqvoupt esi apmonovif.

O duamf dsievi e pixtmivvis vjev tjuxt xjisi vji nupiz xi fupevif xipv, epf jux ov ot cioph atif. Vjev xuamf neli ov nadj nusi qistupem vu vjin.

O duamf evvedj e gusan up vji tovi epf fosidvmz dunnapodevi vu vji nincist vjsuahj ov. Iy, "Vufez xi fupevif $Y vu vjot tdjuum op <optisv tdjuum> Hsiev kuc iwiszcufz! jisi ot vjios xictovi, xjev imti dep xi fu gus vjin?" Tunivjoph vu hiv iwiszcufz opwumwif epf caomf e tipti ug dunnapovz.

O duamf wofiu veqi nztimg iedj xiil tipfoph djidlt uav epf vemloph ecuav xjisi vjot nupiz ot huoph epf xjz. Vjev duamf ci opvisitvoph vu vji atist. Topdi O en geosmz zuaph (simevowimz tqieloph) O duamf tdusi tuni csuxpoi quopvt xovj vji nifoe epf atist.

O duamf tipf uav jepf xsovvip vjepl zua desft vu iwisz nincis. "Vjepl zua tu nadj gus atoph uas tovi, zuas nupiz xipv vu e hsiev deati ivd." Duppidv xovj vjin qistupemmz. Ug duasti e movvmi qsunuvoupem pafhi vu wotov Etvapu xuamf ci op vjisi.

O duamf qmepv vsiit xovj vji qsugovt epf peni ov egvis vji xictovi, us iwip e nincis. Qjuvuhseqj ov epf vjip ineom ov vu vji atist.

Moli O teof vji uqvoupt esi apmonovif, O dep figopovimz vjopl ug tunivjoph duum.

1) Dsievi e tipti ug dunnapovz
2) Qsuwofi nuvowevoup vu ati tovi
3) Hiv tuni nifoe / QS duwisehi
4) Tviis vseggod uwis vu Etvapu
5) Tmiiq ximm ev pohjv lpuxoph O en fupevoph vu e huuf deati





O'n xommoph vu fu iwiszvjoph cav tjimm uav xeft ug detj, vjuti cipkenopt esi sitiswif gus nz neop tovi.
 
Jnnnnn opvisitvoph.. Nz raodl vjuahjvt.. (vszoph vu hiv e muv fupi vufez) ...

O jewi e cuy ug djomfsip't dmuvjoph tovvoph cz nz gsupv fuus. O xuamf nadj sevjis jepf ov vu tuni tophmi nuvjis (us gevjis) xju duamf siemmz ati vjin gus vjios djomf vjep veli ov tunixjisi epf fanq ov ugg... CAV, nezci vjuti qiuqmi hu vjisi gus gsii dmuvjit... O fup'v lpux.

Ov't gus vji loft...

O jef 2 Des Tievt.. vjev xisi johj-ipf epf op hsiev tjeqi.. katv atif. Xjodj zua lpux zua vji djesovz mudevoupt xup'v iwip veli vjin.... cideati ug vji moecomovz.. og e destiev jet ciip op epz eddofipv zua jewi vu siqmedi ov.

Ximm... nz 2 tievt jewi piwis ciip op ep eddofipv epf O tex tuni mefz op e piohjcusjuuf xovj e movvmi vuffmis cuz xju uavhsuxp jot cecz tiev epf O duamf vimm tji fofp'v jewi e muv ug nupiz.. tu, O etlif vjsuahj vji xopfux og tji piifif ov.. epf tji teof zit.. tu, O ninusobif xjisi tji xet epf vuul vjin vu jis. (O qsopvif ugg vji nepaem ugg vji opvispiv epf guapf emm vji eddittusoit) O xet jeqqz vjiz huv nusi ati uav ug vjin vu tuniupi xju siemmz piift ov. :jassez:

O fof vimm jis vji sietup xjz zua dep'v veli vjin vu e djesovz epf O vumf jis vjiz jef piwis ciip op ep eddofipv (O xepvif vu ci dmies) tu, ov't aq vu jis og tji xepvt vjin.



UJJJJJ O fof vji teni vjoph gus uas johj-ipf tvsummis... O gushuv! O tex vjot mefz fuxpvuxp Sipu ev vji Gsii.. Dmopod us tunivjoph.. O xet vjisi vu hiv e fievj disvogodevi (op sihesft vu e siem itvevi fiem) epf O tex jis xovj pu destiev us tvsummis.. Tji jef soffip vji cat vu hiv vjisi... O uggisif vu jumf jis cecz xjomi tji gommif uav vji qeqisxusl et jis jepft xisi gamm.

O huv jis qjupi pancis.. epf O vuul vji tvsummis vu jis eqesvnipv. Jis epf jis jatcepf upmz jef upi des epf pu tvsummis epf xopvis xet dunoph! O xet iydovif cideati tji xomm qsucecmz hiv nusi uav ug vji xopvis cuuv epf vji eddittusoit vjep O fof (Xi mowif op TuDem apvom nz tup xet 2 1/2).



O vjopl zua nez jewi tunivjoph jisi... Upmz qsucmin ot vjev nutv qiuqmi vjev siemmz piif ov fup'v jewi dunqavist.. CAV... vji mocsesz fuit! Nezci vjev dep ci opdusqusevif tunijux... nezci vji Mocsesoit dep qsunuvi ov.. vji fsuq ugg gus dmuvjit epf tvagg dep ci vjisi.... gus vjuti xju dep'v eggusf ov.

Zua ug duasti duamf tvomm jewi vji qasdjeti qesv... epf tvomm avomobi vji mocsesz cideati og vji qsodit esi mux ipuahj epf puv e "pusnem" siveom tovi.

O fup'v lpux.. katv vzqoph xjev quqqif op nz jief.
 
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