Check this out. Greenpeace faked a campaign to make it look like a Shell campaign, and now it's tarnishing Shell's image. As much as I would hate to be in Shell's position, Greenpeace was pretty ingenious on this one, even going so far as to create a Shell Twitter account to make it look like they are responding to the campaign. Now Shell is pretty much stuck, since anything they do will look bad.
Shell social media oil spill a 'coordinated online assassination'
Shell social media oil spill a 'coordinated online assassination'
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