If I had a business like yours, I'd be doing research on potential businesses that could
A. use the service
B. afford your prices
Then cold call the shit out of them. Showing up at local businesses that have the budget for your service and being personable. Invest a little in throwing parties with your models at clubs. Talk to your local night clubs, see if they want to pay to have your models attend their events in order to make the club "well known" for having pretty girls there. Make it discreet of course, so that the people going to those clubs don't know that the girls are being paid to be there. Be damn sure that your girls are good looking. Quality goods matter here.
Maybe the easiest targets for you right now are night clubs and the club promoters, club event-makers, etc.
How the clubs work around here (Vancouver/Canada) is that clubs basically don't do any marketing. Club promoters (companies that exclusively throw events and promote a certain club) "rent" the club by selling tickets to customers. A cut of that will go to the promoters. Also, a cut of the alcohol sales will also go to the promoters. That way, everybody wins.
Your target could be the club promoters. Talk to them and ask them if they would like to hire your models as an attraction point. You're basically "pimping" your girls out If the girls are actually hot, guys will flock to the clubs that your girls go to. Basically, you can make a name for yourself. If you succeed at the start, you will suddenly have a HUGE amount of power because you'll have the pull to basically draw repeat customers to certain clubs.
Example: You have 3 girls. A, B and C. You talk to promoter Z. Z agrees to hire ABC. (You gotta figure out the pricing, I don't know how much you pay your girls so I cant' give you a number, but it should be a number you are happy with. Think about giving a "trial period" discount. So after the trial period, the price goes back up to your ideal price point)
You can actually offer package deals. 1 time hire is more expensive, but if you hire out for a contract like 5 events, or 10 events, you could give a slight discount per event.
Now say Z wants to hire your girls for 5 events. The moment that happens, you start to promote the HELL out of that promoter. If that promoter's sales go up, you can claim it was your girls.
If the sales DO go up, they will be happy to keep your girls on. Now, make sure you coach your girls to be very open, very talkative and flirty with as many guys as possible at the clubs. They have to basically BECOME CELEBRITIES. Your girls have to be super friendly and super open to chat with people. Your girls should be inviting the guys back to events. They should be jotting down numbers or facebook friends or w/e. Once the girls create a following for themselves, they'll have huge pull on repeat customers for clubbing events.
Once that happens, YOU have power. Now you can dictate terms for other clubs. Show them your track record. Show them that your girls are celebrities in the clubbing scene and that they can increase customer retention. Go to other club promoters, do the same. Charge premium prices now.
ETC.
This will obviously all take time, but that's what I could think about off the top of my head.
When you talk to the promoters, you can always ask them what their average revenue is from one event. Negotiate prices based on how much more you can increase their revenue.
Ask yourself:
What businesses or venues need beautiful people?
You're probably going to actually have to do some work to get clients, not just bashing out an e-mail template and mass sending it.
Considering what your margins are (they should be high btw, considering good looking models are a "luxury" good and you can sell it as such) you just need to land a few repeat clients before the word spreads about your models.
A. use the service
B. afford your prices
Then cold call the shit out of them. Showing up at local businesses that have the budget for your service and being personable. Invest a little in throwing parties with your models at clubs. Talk to your local night clubs, see if they want to pay to have your models attend their events in order to make the club "well known" for having pretty girls there. Make it discreet of course, so that the people going to those clubs don't know that the girls are being paid to be there. Be damn sure that your girls are good looking. Quality goods matter here.
Maybe the easiest targets for you right now are night clubs and the club promoters, club event-makers, etc.
How the clubs work around here (Vancouver/Canada) is that clubs basically don't do any marketing. Club promoters (companies that exclusively throw events and promote a certain club) "rent" the club by selling tickets to customers. A cut of that will go to the promoters. Also, a cut of the alcohol sales will also go to the promoters. That way, everybody wins.
Your target could be the club promoters. Talk to them and ask them if they would like to hire your models as an attraction point. You're basically "pimping" your girls out If the girls are actually hot, guys will flock to the clubs that your girls go to. Basically, you can make a name for yourself. If you succeed at the start, you will suddenly have a HUGE amount of power because you'll have the pull to basically draw repeat customers to certain clubs.
Example: You have 3 girls. A, B and C. You talk to promoter Z. Z agrees to hire ABC. (You gotta figure out the pricing, I don't know how much you pay your girls so I cant' give you a number, but it should be a number you are happy with. Think about giving a "trial period" discount. So after the trial period, the price goes back up to your ideal price point)
You can actually offer package deals. 1 time hire is more expensive, but if you hire out for a contract like 5 events, or 10 events, you could give a slight discount per event.
Now say Z wants to hire your girls for 5 events. The moment that happens, you start to promote the HELL out of that promoter. If that promoter's sales go up, you can claim it was your girls.
If the sales DO go up, they will be happy to keep your girls on. Now, make sure you coach your girls to be very open, very talkative and flirty with as many guys as possible at the clubs. They have to basically BECOME CELEBRITIES. Your girls have to be super friendly and super open to chat with people. Your girls should be inviting the guys back to events. They should be jotting down numbers or facebook friends or w/e. Once the girls create a following for themselves, they'll have huge pull on repeat customers for clubbing events.
Once that happens, YOU have power. Now you can dictate terms for other clubs. Show them your track record. Show them that your girls are celebrities in the clubbing scene and that they can increase customer retention. Go to other club promoters, do the same. Charge premium prices now.
ETC.
This will obviously all take time, but that's what I could think about off the top of my head.
When you talk to the promoters, you can always ask them what their average revenue is from one event. Negotiate prices based on how much more you can increase their revenue.
Ask yourself:
What businesses or venues need beautiful people?
You're probably going to actually have to do some work to get clients, not just bashing out an e-mail template and mass sending it.
Considering what your margins are (they should be high btw, considering good looking models are a "luxury" good and you can sell it as such) you just need to land a few repeat clients before the word spreads about your models.