Fastlaners in saturated market of protein bars

[MikeTN]

I just wanted to share this article with the Forum about two Fastlaners that found a saturated market of protein bars and hit it big with simple ingredients and a good product RXBar.

Peter Rahal, who sold the first bars door-to-door to gyms in Chicago, said the company’s success was based on its simplicity.

“Our growth is a reflection of the size of the problem we solved with our product,” Rahal said. “The size of the growth reflects how many people actually wanted a natural protein bar … a brand that was real and upfront.”

Now he and his partner landed a $600 Million dollar deal with Kellogg, to read more click below to read full story.
Founded in a suburban basement four years ago, Chicago-based RXBar sells to Kellogg for $600 million

 

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[MJ DeMarco]

Nice, I've eaten their bars too.

 

[Longinus]

Reminds me of the keto cookie project from @snowbank 's incubator.

I hope they're better than most bars that I've eaten (including Quest), because I don't like that synthetic taste.