MikeTN
New Contributor
I just wanted to share this article with the Forum about two Fastlaners that found a saturated market of protein bars and hit it big with simple ingredients and a good product RXBar.
Peter Rahal, who sold the first bars door-to-door to gyms in Chicago, said the company’s success was based on its simplicity.
“Our growth is a reflection of the size of the problem we solved with our product,” Rahal said. “The size of the growth reflects how many people actually wanted a natural protein bar … a brand that was real and upfront.”
Now he and his partner landed a $600 Million dollar deal with Kellogg, to read more click below to read full story.
Founded in a suburban basement four years ago, Chicago-based RXBar sells to Kellogg for $600 million
Peter Rahal, who sold the first bars door-to-door to gyms in Chicago, said the company’s success was based on its simplicity.
“Our growth is a reflection of the size of the problem we solved with our product,” Rahal said. “The size of the growth reflects how many people actually wanted a natural protein bar … a brand that was real and upfront.”
Now he and his partner landed a $600 Million dollar deal with Kellogg, to read more click below to read full story.
Founded in a suburban basement four years ago, Chicago-based RXBar sells to Kellogg for $600 million
Don't like ads? Remove them while supporting the forum:
Subscribe to Fastlane Insiders.
