Do you did "perfect avatar" for your business?

[Bonny212]

While reading the book DotCom Secrets, I came across the term "Dream Customer". The gist is this - This is where we become more
nuanced about exactly who we serve, and more importantly, who we do not.

"use this data to decide which characteristics are leading indicators of high
value customers. Finally, use this information to change your messaging in your advertising, and
re-engineer a sales process for them specifically.

Over the long haul, this increases the quality and quantity of your lead flow. It also increases
your average customer value as you are weeding out all the less-than-qualified potential customers up
front.

Growing a business comes down to selling more customers or making them worth more.

This chapter accomplishes both. You get more clients because your marketing becomes more
tailored. And, you make your clients worth more by exclusively selling the highest value people. It
feels like cheating because it's so obvious. But here’s the great part - no one does it."

It calls like "high value customer" where you supposedly filter out the trash and serve only the highest quality customers who have a lot of money, they value you very much, and so on. But is it true? In the example, they say to describe them, who are they? where is the easiest place to find them? etc. What do you think about this?

 

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[TheWiseGuy]

Ov't e tveqmi ug fosidv sitqupti neslivoph, itqidoemmz xjip zua fup'v jewi vji deqovem vu efwisvoti vu iwisz Vun, Fodl & Jessz op vuxp.

Ov't vjisi vu jimq zua siedj qiuqmi xju xepv vu caz zuas qsufadv.

Ietois teof vjep fupi, sohjv?

Zuas citv uqvoup ot vu neli ep Optvehsen us taswizt epf veli sidusf ug xju't opvisedvoph xovj zuas tiswodi.

Gus ni, O neli qsufadvt gus hsoiwoph qiv uxpist. Cav cideati nz qsufadv ot wisz podji, O veshiv 35-65 zies umf xunip. Xovj iedj pix datvunis, nz eweves efkatvt apvom O hiv vji qisgidv sephi.

Op ittipdi, ov't katv e nivjuf ug jimqoph zua siedj vjuti xju esi nutv molimz vu qasdjeti zuas qsufadv. Vsz qavvoph uav taswizt epf djidloph uav vji finuhseqjodt.