Direct Response TV Companies

[Forza]

What are the main the differences between Guthy-Renker, and the Home Shopping Network/QVC?

What would be the first choice to work with if you had a product that could be marketed through one of these companies? Second and third choice?

 

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[Gaulkin]

Billy Mays.

 

[StreetsofSilver]

The HSN/QVC uses their own tele-operators. They have to pay for the overhead costs for the building, utilities, payroll, etc. They have their own tv channel and sell advertising by way of commercials.

Guthy Renker outsources a majority of the tele-operators to "cloud computing" agencies where the people taking the calls are independent contractors and usually work from home. Guthy Renker leases ad space for their infomercials, rather than having their own tv channel.

 

[Forza]

I thought these companies bought vendors products to resell. Do Vendors have to pay for the commercials as well?

 

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