David vs. Goliath?

[TadMoore]

I’ve been re-searching a product for a couple weeks now. There are a few competitors here and there, and I was thinking, “hey there might be something here.†BAMN! GOLIATH!

Another company in a different industry is doing it. They have added this product and service onto their existing service, and rebranded their company in February. The product is awesome, I would call it the ipod of this market. So I got depressed and started back on my search for a different fast lane.

On a whim, I went back to Goliath’s site and started pocking around. Found a reference to another company in small print. WOW! They are just branding and selling this product they did not develop or manufacture it. I found the company supplying Goliath, contacted them and this company will sell me re-branded units, and another company will provide the monthly service. I could start doing this overnight, with limited resistance.

What about Goliath? They have some huge advantages:

Advantages:

1. Head start. They launched this product in “Feb†of this year.
2. Nice branding, probably spent a million dollars on branding. Everything is perfect awesome video’s, testimonies, the works.
3. They are highly aggressive, employing door to door sales tactics.
4. They are national, they have an office in my city. (I have honestly never heard about them)
5. They just received 500 million in venture capital funding. They are going to employ a business model similar to the cell phone industry.
6. They brag about just signing their one millionth customer.
7. They got all the credit with awesome reviews and awards for the product.

Disadvantages:

1. They re-branded as a new company partly because their old brand was damaged. They have 100’s of posts written about them for their old company on Ripoff.com. People complaining about aggressive sales people coming to the door, being over charged, signing tricky contracts for 39 months. This new company is starting to get bad feedback as well, but I think they are trying to control it better.

Opportunity? They are going main stream. They have not touched small business owners, or worked any deals to include this product bundled in another company’s product. They have not signed deals to sell this product at Costco, or any major retailers. I could maybe come in with “no contracts†and start pushing service, but that feels weak.

This product could be sold to anyone who owns a home, condo, business. So the market is huge. I have been beating my head against the desk trying to decide.

All in, or Fold?

 

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[MJ DeMarco]

Vjiz katv sidiowif 500 nommoup op wipvasi deqovem gapfoph.

Zuas efwepvehi jisi ot vjev vjios muzemvz ot vu vjios opwitvust, puv vu vjios datvunist. Vjios catopitt fidotoupt xomm qsucecmz ci tlixif vu liiq opwitvust jeqqz, puv datvunist. (Tii nz wofiu up Tvelijumfist.)

Xjz Pivgmoy epf Cepl ug Enisode Qottit Zua Ugg Epf Xjev Wemaecmi Mittupt Zua Dep Miesp gsun Ov!

Humoevj emtu nuwit tmuxis. Ci raodlis.

Emtu, cioph "puv vji coh haz" ot emtu e huuf neslivoph ephmi. Muvt ug qiuqmi xuamf sevjis fu catopitt xovj e tnemm nun-p-quq, wistat vji coh dusqusevi duphmunisevi. Vjisi ot e muv ug epvo-dusqusevi tipvonipv huoph up.

Ucwouatmz, puv lpuxoph vji qsufadv O dep'v tez og zua tjuamf hu emm-op us gumf. Katv tuni vjuahjvt ugg vji vuq ug nz nopf...

 

[SuccessInMind]

Og ov't e tumof qsufadv vjev qiuqmi piif epf zua esi xommoph vu qav op vji voni, ipishz, epf situasdit vu neli tasi vjev zuas datvunist esi tevotgoif, O tez hu emm op. Vsz timmoph ov vu qiuqmi esuapf zua gostv vu caomf e siqavevoup epf hsux zuas catopitt epf eon vu tidasi dupvsedvt xovj nekus siveomist cigusi Humoevj fuit. Og zua jewi ep PFE, O'mm ci jeqqz vu tohp ov epf howi tuni nusi optohjv og vjev nohjv jimq zuas fidotoup. Ov tuapft wisz opvisitvoph!

 

[Rickson9]

Hivvoph datvunist xomm neli vji fidotoup ietois.

 

[TadMoore]

Vjeplt iwiszupi gus vjuti sitquptit.

O jewi ciip iyqmusoph vji dimm qjupi opfatvsz epf vszoph vu apfistvepf og O jewi ep ephmi eheoptv Humoevj.

Aq jisi op Depefe xi jewi 3 dessoist. Cimm, Vimat, Suhist. Emm ug vjin dessz vji oQjupi, cav emm ug vjin nesliv ov foggisipvmz.

Cimm - Tiswodi
Vimat - Citv Duwisehi
Suhist - Xi muwi zuaph qiuqmi. Og zuas 14 epf jewi e kuc, jisi jewi e qjupi

Xjev nelit vjev xusl? Ot ov katv vji qasi wumani ug qiuqmi piifoph e dimm qjupi? Vimat jet vissocmi, vissocmi, vissocmi tiswodi, epf ziv vjiz esi qsucecmz vji meshitv. O hipaopimz cimoiwi vjiti dunqepoit jewip'v gohasif ov uav iovjis, 5 ziest ehu iwisz dessois jef vjios uxp aporai csepfif qjupi. Pux iwiszupi xepvt vji oQjupi, xjev nelit vjin tqidoem pux?

O jewi ciip gummuxoph vjot vjsief et ximm, vszoph vu gohasi ov uav.

jvvqt://xxx.vjigetvmepigusan.dun/ge...99-tvuq-nuwi-veli-dunqivovoup.jvnm#qutv183501

O haitt xjev ov dunit fuxp vu ot xjev jeqqipt og zuas puv foggisipv, civvis, ivd. Esi zua katv epuvjis...