Hey friends,
Looking for some help, insight, or ideas.
My friend and I have been working on a custom internet store, aimed at small service based businesses. We offer a specific product that can be customized with a company's logo.
So the site is almost done being set up. We are now in the phase of deciding how to market it. Initially we were thinking of pulling business contacts off of angies list in different areas and following a cold calling script. Again, our target is small service based business owners. We are hoping for our product to be used uniformly among their employees.
Thinking through it, would it make more sense just to do a small FB ad spend? Or even adwords? We offer better quality and lower pricing than the "big guys" like vistaprint or whatever. Also, the logo is hand embroidered in the USA....and no minimum order. So many USPs.
Just need some inspiration on how to best attack the sales route.
Looking for some help, insight, or ideas.
My friend and I have been working on a custom internet store, aimed at small service based businesses. We offer a specific product that can be customized with a company's logo.
So the site is almost done being set up. We are now in the phase of deciding how to market it. Initially we were thinking of pulling business contacts off of angies list in different areas and following a cold calling script. Again, our target is small service based business owners. We are hoping for our product to be used uniformly among their employees.
Thinking through it, would it make more sense just to do a small FB ad spend? Or even adwords? We offer better quality and lower pricing than the "big guys" like vistaprint or whatever. Also, the logo is hand embroidered in the USA....and no minimum order. So many USPs.
Just need some inspiration on how to best attack the sales route.
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