Primeperiwinkle
Legendary Contributor
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
User Power
Value/Post Ratio
320%
- Nov 30, 2018
- 1,645
- 5,261
I completely understand that contractors do not normally understand sales. Nevertheless this can be overcome through consistent leadership.
Regardless, if you want a template you’d better not flaunt all of your accomplishments. Stay humble, be grateful, and instead of volunteering info about how amazing your practice is ask them about theirs. What type of personalities do they enjoy working with? What types of cases invigorate them? Be clear that you’re developing your network and attempting to fit practitioners with the BEST clients for all concerned.
In other words, you have a client who has repeatedly mentioned {insert their speciality} but is reticent about going anywhere new. Would their office be a good fit? What type of services do they offer? Is there any way you can get some business cards or meet so you can discuss what treatments they offer?
If they are amenable THEN begin sharing what you do and why you especially think {insert the name of one of your contractors} would be a great fit. Bring that person two weeks later to drop off some donuts and just say hi. Be SURE to give them a ring just after you send one of your clients to their office so they are pleasantly reminded of you. Send Christmas cards and if at all possible get website mentions as well. Those links will boost your site.
For reference, I once met eight separate business owners over the course of a month and before the next six months were over, ended up getting 48 clients referred from JUST ONE. Relationship is key.
Regardless, if you want a template you’d better not flaunt all of your accomplishments. Stay humble, be grateful, and instead of volunteering info about how amazing your practice is ask them about theirs. What type of personalities do they enjoy working with? What types of cases invigorate them? Be clear that you’re developing your network and attempting to fit practitioners with the BEST clients for all concerned.
In other words, you have a client who has repeatedly mentioned {insert their speciality} but is reticent about going anywhere new. Would their office be a good fit? What type of services do they offer? Is there any way you can get some business cards or meet so you can discuss what treatments they offer?
If they are amenable THEN begin sharing what you do and why you especially think {insert the name of one of your contractors} would be a great fit. Bring that person two weeks later to drop off some donuts and just say hi. Be SURE to give them a ring just after you send one of your clients to their office so they are pleasantly reminded of you. Send Christmas cards and if at all possible get website mentions as well. Those links will boost your site.
For reference, I once met eight separate business owners over the course of a month and before the next six months were over, ended up getting 48 clients referred from JUST ONE. Relationship is key.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.