The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Casl Canada spam compliance

alexukie

PARKED
Nov 21, 2019
5
0
1
Hey fella Canadian entrepreneurs

So just to understand correctly I know who I need to sell my b2b service to but I can only cold call them and I can’t send them email an email due to casl?

so only linked messages now to comply ? LinkedIn gets very low read rate vs email ..

Any ideas ?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

daivey

Bronze Contributor
Speedway Pass
Apr 6, 2014
403
344
130
39
I can’t remember off hand but I thought business were not included in Casl.
 

daivey

Bronze Contributor
Speedway Pass
Apr 6, 2014
403
344
130
39
Never mind any commercial message to an email falls under CASL
 

Bekit

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Aug 13, 2018
474
2,082
537
All you have to do is get (and record) the person's permission to email you. It helps to know the difference between implied permission and express permission.

Here are some resources on the topic:

^This PDF has a nice checklist that you can run through to see if you're compliant.


^This article offers some ideas for how to get consent.


^This article includes a bulleted list of exemptions, such as emails to family, friends, employees, and customers. It also includes a link to the full text of the CASL law.
 
OP
OP
alexukie

alexukie

PARKED
Nov 21, 2019
5
0
1
Thanks Bekit..

it does not really say much of how I can follow a law if I want to send an email to a potential client after leaving a voicemail.

All you have to do is get (and record) the person's permission to email you. It helps to know the difference between implied permission and express permission.

Here are some resources on the topic:

^This PDF has a nice checklist that you can run through to see if you're compliant.


^This article offers some ideas for how to get consent.


^This article includes a bulleted list of exemptions, such as emails to family, friends, employees, and customers. It also includes a link to the full text of the CASL law.
 
OP
OP
alexukie

alexukie

PARKED
Nov 21, 2019
5
0
1
My question is how do I or my clients go after leads we have without defying the CASL overzealous regulation.. Linkedin messages? Problem with LinkedIN messages average people only spend 15 min a month on average on linkedin.. VS 35% of the time a day checking emails.. And do not get me started on Voicemail - noone checks it - and only 1 in 14 execs pick up their phones...
 

broswoodwork

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 16, 2015
691
2,067
556
Would an American company emailing on your behalf sidestep the rule?
 

daivey

Bronze Contributor
Speedway Pass
Apr 6, 2014
403
344
130
39
nope it says to or from .. so as long as you are sending it to Canada no matter from where you are under casl
the only way that I've thought about getting around it is having people sign up for a marketing campaign....

e.g. Ipad give away.... sign up now... and then that little tick box forces them to consent to email marketing.. (you would also have to give them the option to not receive it though).
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Sponsored Offers

Lex DeVille's - Advanced Freelance Udemy Courses!
-- HALLOWEEN SPECIAL STARTS TODAY! Get any of my courses at Udemy's current best price through Friday! Use code: HALLOWEEN Use any of the links...
Top Bottom