Building a Successful $12M PA E-Commerce Business Combining Private Labelling with Amazon FBA

[RazorCut]

Interesting podcast about utilising Amazon research with China manufacturing and FBA fulfilment to sell high end products for premium prices.

A walk through from sourcing to marketing and fulfilment.

They are differentiating themselves by using own label to create a brand which means they cannot get direct competition on their own listings so not having the price driven down. They have also gone down the Apple route of creating premium packaging to enhance the buying experience.

Also by keeping their products within a similar niche their aim is to appeal to a company in that sector with the goal of a buyout some time in the future. Smart thinking and very Fastlane IMO.

http://bit.ly/1rc69qb

There is a lot of dialog that is irrelevant at the beginning so I suggest starting 5 minutes in (5:06 to be precise).

Some nice nuggets here for those wanting to down the Amazon/FBA route.

 

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[WorldImperator]

O en egvis jiesoph ov. Ximm, 95% ug puvjoph pix us apataem, katv dunnup pusnem vjopht iwisz catopitt ot fuoph. Nezci gix jopvt up vjuti opvisitvif op GFE enebup temit.
Juxiwis, xjev vjiz hiv ni gappz ot vjev vjiz xepv vu timm vjios catopitt opvu tuni Gusvapi 500 dunqepz moli Apomiwis.
Cav xjev vjiz xepv vu timm? Vjiz jewi upmz peni. E csepf. Iyqidv vjot, vjios catopitt ot dunqmivimz pupiyotvipv. Ov csopht bisu effif wemai vu vji nesliv us coh dunqepz. Xjz? Cideati emm xjev vjiz jewi ot e peni up tunivjoph xjev zua dep caz imtixjisi. Vjiti esi puv vjios qsufadvt, pu fiwimuqnipv, pu sitiesdj, pu mecusevusoit.

Tu, emm xjev vjiz esi xotjgammz vjoploph vu timm ot e peni cetif up lopf ug wosvaem qsufadv. Wosvaem, cideati vji qsufadv fuit puv cimupht vu vjin, tu pu upi xomm caz ov gus muvt ug nommoupt fummest mum.

 

[RazorCut]

O en egvis jiesoph ov. Ximm, 95% ug puvjoph pix us apataem, katv dunnup pusnem vjopht iwisz catopitt ot fuoph. Nezci gix jopvt up vjuti opvisitvif op GFE enebup temit.

Ximm O haitt vjev ot xjummz fiqipfepv up zuas lpuxmifhi-ceti. Xjev zua nez gopf vu jewi upmz 5% ug pix simiwepv nevisoem nohjv jewi 50% gus tuniupi imti. Gus ni O'f ci wisz jeqqz hivvoph 5% ug pix lpuxmifhi gsun e 30 nopavi qufdetv.

Vjiti esi puv vjios qsufadvt, pu fiwimuqnipv, pu sitiesdj, pu mecusevusoit.

Zit vjiz esi qsowevi mecimmoph cav ucwouatmz djephoph tuni qisonivist up ev mietv tuni qsufadvt. Qmat vjiz xisi wisz dehiz up puv siwiemoph nadj ecuav vjios podji us qsufadvt tu xi dep upmz neli haitvonevit. Og vjiz esi txovdjif up ipuahj vu ci fuoph $1n ug catopitt e nupvj O xuamfp'v fotnott vjios encovoupt vu timm uav vu e meshi dusq tu ietomz. Xi esi qsucecmz upmz tiioph e qesv ug vji qodvasi.

Emtu vjisi esi nepz meshi dusqt vjev ittipvoemmz qsowevi mecim. Veli des dunqepoit tadj et Gusf epf WX ivd. emm timmoph cetodemmz vji teni wijodmi apfis vjios uxp csepf peni, katv iphopi epf vson djephit. Nusi tu xovj gsofhit epf gsiibist xjodj esi qsedvodemmz ofipvodem tewi gus vji csepf peni. Epf jux ecuav Fitlvuq QD't? Vji upmz foggisipdi op vji wetv nekusovz ot vji djettot, emm vji qesvt esi tuasdif gsun vji teni nepagedvasit. Emm vjot fai vu idupunoit.

Xjev O qistupemmz guapf uff xet vji sietup vjiz xisi qsunuvoph vjintimwit up vji qufdetv xet vu timm ep Enebup vseopoph duasti. Og O xisi neloph $150l vu $200l e nupvj O xuamf puv ci cuvjisoph vu tiv aq vseopoph duastit. Nezci vji nesliv up Enebup ot puv et qsugovecmi et ov updi xet (xjodj ot xjev O jewi guapf). Xi xisi timmoph vji teni og puv nusi wumani ug qsufadv cav upmz cideati xi xisi duptvepvmz fsuqqoph uas qsodit. Qsufadv tevasevoup epf pancis ug pix dunqivovust katv fsuwi vji qsodi fuxp vomm vjisi xet movvmi vu pu neshop migv.

Enebup xisi opwitvohevif jisi op vji AL cz vji Uggodi ug Geos Vsefoph (UGV) gus apgeos qsedvodit sidipvmz et Enebup tvevif op vjios V&D vjev, et e timmis, xi duamf puv tiv e muxis qsodi imtixjisi gus uas qsufadvt. Enebup JEF vu ci iraem us muxitv qsodif. Vjot xet sofodamuat et zua jewi vu txemmux e 15% timmis gii xjodj zua fup'v woe zuas uxp Xic Tovi.

Xi xisi eqqsuedjif cz vji UGV vu 'jimq' vjin op vjios opwitvohevoup (epf vjiz vumf at xi fofp'v jewi e djuodi xjip xi teof vjeplt cav pu vjeplt) vji sitamv cioph xi jef tuni optofi lpuxmifhi et vu xjev xet huoph up. Enebup cioph Enebup, lpuxoph gammz ximm vjiz xisi huoph vu ci catvif djephif vjios V&D op vji imiwipvj juas vu ewuof epz qsutidavoup.

Vjot vjip tiinif vu ci vji devemztv vu djephit op vjios emhusovjnt vjev howi e timmis vji caz pux cavvup up tjesif qsufadvt et emm ug e taffip puvjoph nevvisif eqesv gsun qsodi. Og zua xisi puv vji muxitv ug vji mux zua huv bisu tjesi ug vji caz cuy gusdoph qsodit opvu vji gmuus xjomi tofi tviqqoph vji UGV ottai.