Brand Relevance, How To Dominate A Product Category - VIDEO

[Morethan1]

Hey guys,

Working on the development of my product when I stumbled on this video about Brand Relevance.
David has some great points for those of us that want to create something new.

Enjoy the video...

[video=youtube_share;FtW1x5oul6g]http://youtu.be/FtW1x5oul6g[/video]

 

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[brandonrush]

Great video. The book Blue Ocean Strategy expounds on this idea tremendously and if this video is something you are interested in, you would love the book on the similar topic.