My business is selling info products, books, dvds, etc. on nutrition. There is a lot wrong with the way people are eating and that needs to be fixed. Also, I know I can get people who are just trying to lose weight and teach them how to prevent disease at the same time. It's a hook kind of like MJ's book. (Seems like lose weight quick, but is actually teaching process)
To date I have been adding value and building my name by answering questions on youtube, twitter, forums, and have been looking for partners. I also have a website almost done. Still no products to sell but that will change very soon.
Can you sell a coaching course with a handful of people? This is something you can set up very quickly. Meet weekly on Skype/Google Hangouts. Teach a lesson and then open it up to the group to discuss/answer questions. Hold them accountable to specific goals. Do it right, and several things will happen:
- Money to pump back into the business and get the ball rolling quicker
- A really good understanding of your target customers' challenges, goals, etc.
- Direct value brought to your customers
- Walking advertisements for you (credibility)
Please keep us updated!