check out guy named Raymond Aaron, I've been to a couple of his seminars he's pretty good at what he does. Doesn't bother me the fact that he is coached by Nido Qubein, lol. He just wrote the book for Small Business Branding I think that would help.
Oh and Buy-o-logy by Martin Lindstrom is a genuine read for branding.
Oh and Buy-o-logy by Martin Lindstrom is a genuine read for branding.