Will Harbin is Mark Pincus's worst nightmare.
Here's why the CEO of upstart gaming studio Kixeye is such a threat to Zynga, the giant of social games.
Zynga is having a lot of trouble trying to find a new business as its Facebook games stagnate or decline.
One direction it's mulling over is producing a "hardcore" game that caters to a more male-centric audience, in the hope that it'll make more money than the games it's best known for, like FarmVille and Draw Something.
As Zynga Stumbles, All Eyes Are Now On Kixeye - Business Insider
Here's why the CEO of upstart gaming studio Kixeye is such a threat to Zynga, the giant of social games.
Zynga is having a lot of trouble trying to find a new business as its Facebook games stagnate or decline.
One direction it's mulling over is producing a "hardcore" game that caters to a more male-centric audience, in the hope that it'll make more money than the games it's best known for, like FarmVille and Draw Something.
As Zynga Stumbles, All Eyes Are Now On Kixeye - Business Insider
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