Ive been warned and read several times already - dont go by passion.
So what happens when you have passion and a clear goal how to make things better for consumers?
My goal: Enjoy the buying experience when buying a car.
Why? Because too many salesmen look like they have zero enthusiasm with even less knowledge about cars.
I am a car guy. I like cars. I work on my own cars. Ive raced cars in sanctioned racing events. Ive traveled to Germany just to enjoy the autobahn over 150mph. I did all the car guy stuff while in Germany like visiting the BWM museum and the Porsche factory. Every car has a unique soul that makes each one interesting to drive.
Oh that won't help making money. It SURE HAS for ME! I sold cars for a small lot for several years. Id sell 3-5 cars a week or so. I had constant referrals. Customers were impressed when I knew more than their so called "mechanics" that they brought with them. Id tell them the truth. I remind them why x car would be fun and/or useful for their purpose. When people were interested in a car, within a few minutes Id have them driving it so that they can feel what it would be like driving it on a daily basis. I treated each car and customer with general enthusiasm. I was the kid in the candy shop. And every customer that came in I treated them like another kid. Hey, have some candy. You will like it. And they did. I didnt look at it as just selling a thing to someone. I treat it as giving birth to a new family member to everyone.
And guess what? Everyone loved my madness. Even years after I left, the owner of the lot told me customers still come in asking for me, and I was the best salesman he ever had. I practically ran the entire lot myself since the owner was usually out on the road. All I needed was the capital to start my own.
Two of the most important things I used were knowledge and enthusiasm. Are those not 2 of the most important things in sales? Anyone can ask for the sale, but what makes you think you will get that yes without convincing the buyer what you have is perfect for them and reliable?
So what happens when you have passion and a clear goal how to make things better for consumers?
My goal: Enjoy the buying experience when buying a car.
Why? Because too many salesmen look like they have zero enthusiasm with even less knowledge about cars.
I am a car guy. I like cars. I work on my own cars. Ive raced cars in sanctioned racing events. Ive traveled to Germany just to enjoy the autobahn over 150mph. I did all the car guy stuff while in Germany like visiting the BWM museum and the Porsche factory. Every car has a unique soul that makes each one interesting to drive.
Oh that won't help making money. It SURE HAS for ME! I sold cars for a small lot for several years. Id sell 3-5 cars a week or so. I had constant referrals. Customers were impressed when I knew more than their so called "mechanics" that they brought with them. Id tell them the truth. I remind them why x car would be fun and/or useful for their purpose. When people were interested in a car, within a few minutes Id have them driving it so that they can feel what it would be like driving it on a daily basis. I treated each car and customer with general enthusiasm. I was the kid in the candy shop. And every customer that came in I treated them like another kid. Hey, have some candy. You will like it. And they did. I didnt look at it as just selling a thing to someone. I treat it as giving birth to a new family member to everyone.
And guess what? Everyone loved my madness. Even years after I left, the owner of the lot told me customers still come in asking for me, and I was the best salesman he ever had. I practically ran the entire lot myself since the owner was usually out on the road. All I needed was the capital to start my own.
Two of the most important things I used were knowledge and enthusiasm. Are those not 2 of the most important things in sales? Anyone can ask for the sale, but what makes you think you will get that yes without convincing the buyer what you have is perfect for them and reliable?
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