Hello!
I would like ideas on how to market-verify an idea prior to investing in rendering it.
I am currently in process of researching a product based on a problem which I personally face, and the product is not an innovation whatsoever, but rather a utility-based introduction of a very conventional product, in order to solve a problem few people face.
To give an example, which is not my product, assume that people with a certain gum disease must throw away their toothbrush everyday -this is a theoretical scenario- and although there are many variants of toothbrushes now, there doesn't exist a bundle sold with day-of-the-week markings on them where a user won't mistake having used this toothbrush or not for any given day. Monday toothbrush is for Monday, and Tuesday one is for Tuesday.
These toothbrushes are marked by the day, sold in a far more competitive price than the normal tooth brush as they're meant to be a single-day use, but still of enough quality to stand between premium oral brushes and cheap gas-station ones. I aim to sell them in bundles of 7 days, at a price reasonable for those currently stuck with buying many toothbrushes and throwing them away after one-day uses.
I remind you, my product is not the above toothbrushes scenario and as far as I am aware there doesn't exist such a gum disease. This is just an approximation scenario.
My question is, assuming the same scenario above, in which my product is essentially a utility offering built on top of preexisting products, how is it possible for me to verify the marketability of my product without giving away my idea in a mass-survey?
For those experienced in private-labeling from china and importing to sell, does this model sound viable? The same idea say can be extended to many products, in my opinion, to solve often-niche problems.
I value any feedback, be it related to my question or other ideas, also I am open to all questions!
I would like ideas on how to market-verify an idea prior to investing in rendering it.
I am currently in process of researching a product based on a problem which I personally face, and the product is not an innovation whatsoever, but rather a utility-based introduction of a very conventional product, in order to solve a problem few people face.
To give an example, which is not my product, assume that people with a certain gum disease must throw away their toothbrush everyday -this is a theoretical scenario- and although there are many variants of toothbrushes now, there doesn't exist a bundle sold with day-of-the-week markings on them where a user won't mistake having used this toothbrush or not for any given day. Monday toothbrush is for Monday, and Tuesday one is for Tuesday.
These toothbrushes are marked by the day, sold in a far more competitive price than the normal tooth brush as they're meant to be a single-day use, but still of enough quality to stand between premium oral brushes and cheap gas-station ones. I aim to sell them in bundles of 7 days, at a price reasonable for those currently stuck with buying many toothbrushes and throwing them away after one-day uses.
I remind you, my product is not the above toothbrushes scenario and as far as I am aware there doesn't exist such a gum disease. This is just an approximation scenario.
My question is, assuming the same scenario above, in which my product is essentially a utility offering built on top of preexisting products, how is it possible for me to verify the marketability of my product without giving away my idea in a mass-survey?
For those experienced in private-labeling from china and importing to sell, does this model sound viable? The same idea say can be extended to many products, in my opinion, to solve often-niche problems.
I value any feedback, be it related to my question or other ideas, also I am open to all questions!
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