- Admin
- #5
MJ DeMarco
I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
To start, I'd suggest these things ....
1) Refine your SEO performance -- traffic from SEO is FREE. For example, I typed in "Raspberry Vinaigrette Salad Dressing" at Google and did not find your site listed. These keyword specific products need to appear on the SERPS (result pages) first page at best, 2nd page at worse.
2) Target those specific product keywords on keyword buys ... on the same search (Raspberry vinaigrette salad dressing...) there was only 1 person bidding on that exact term. This means your cost to advertise for the term will be cheap ... in the pennies. This is fertile ground. (As a comparison, my specific keywords for my industry were are all $1++)
3) Start joint-venturing with RECIPE sites! Get link exchanges, write content for them, get your site LISTED at these high PR recipe sites (IE: AllRecipes.com). Cross linking will improve your SEO rankings. Do searches on your keywords and discover WHO IS #1 -- these are sites you want to work with, at a minimum, mimic and MODEL them.
4) Add a field on your ordering page "Do you want to be recognized on the FYFFTW home page?". For every order received (and permissioned Opted-IN), PLASTER the person's name on the home page. PEOPLE LOVE to see their name in print.
FEED YOUR FAMILY FEED YOUR WORLD THANKS THESE PEOPLE!
"Joyce Medville in Colbeysville PA who contributed 4 days!"
"MJ Fastlane in Phoenix AZ who contributed 11 days!"
5) I think your pricing could be increased to accommodate affiliate inclusion. Your product is not a discount product -- its unique with a unique hook attached to it. I think this carries an implied acceptability of increased cost.
6) Think about reaching affluent target markets and housewives - they are charitable bunch and don't know the difference between JAMS that cost $4 and $8. You're pricing model should NOT be discount -- it should be premium.
All of the above isn't easy -- each will require research and execution.
1) Refine your SEO performance -- traffic from SEO is FREE. For example, I typed in "Raspberry Vinaigrette Salad Dressing" at Google and did not find your site listed. These keyword specific products need to appear on the SERPS (result pages) first page at best, 2nd page at worse.
2) Target those specific product keywords on keyword buys ... on the same search (Raspberry vinaigrette salad dressing...) there was only 1 person bidding on that exact term. This means your cost to advertise for the term will be cheap ... in the pennies. This is fertile ground. (As a comparison, my specific keywords for my industry were are all $1++)
3) Start joint-venturing with RECIPE sites! Get link exchanges, write content for them, get your site LISTED at these high PR recipe sites (IE: AllRecipes.com). Cross linking will improve your SEO rankings. Do searches on your keywords and discover WHO IS #1 -- these are sites you want to work with, at a minimum, mimic and MODEL them.
4) Add a field on your ordering page "Do you want to be recognized on the FYFFTW home page?". For every order received (and permissioned Opted-IN), PLASTER the person's name on the home page. PEOPLE LOVE to see their name in print.
FEED YOUR FAMILY FEED YOUR WORLD THANKS THESE PEOPLE!
"Joyce Medville in Colbeysville PA who contributed 4 days!"
"MJ Fastlane in Phoenix AZ who contributed 11 days!"
5) I think your pricing could be increased to accommodate affiliate inclusion. Your product is not a discount product -- its unique with a unique hook attached to it. I think this carries an implied acceptability of increased cost.
6) Think about reaching affluent target markets and housewives - they are charitable bunch and don't know the difference between JAMS that cost $4 and $8. You're pricing model should NOT be discount -- it should be premium.
All of the above isn't easy -- each will require research and execution.