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Okay so I put up some of my products on the internet a few weeks ago and am starting to see some sales. I want to provide a world class experience to my customers so one little thing I can do is write hand written thank you notes. I wrote a general thank you note that I can twist around to suit...
Superior Unexpected Customer Service (SUCS)
As far as I'm concerned "Business is about building relationships."
I've been sending a manual email to everyone who signed up to my course, and to all the buyers - that's over 150 emails by hand!
Except as Gary V says "Marketers ruin everything" -...
You know the worst thing about working in the Slowlane? The lack of control in the quality of what you're selling.
The place where I work now has a decent product, but there are so many problems that keep plaguing the company without an end in sight.
And it's so frustrating to have a customer...
Although I'm not certain if it was Amazon or MJ Demarco who orchestrated this latest example of Surpassing Customer Expectations (the same principle as SUCS but I like my acronym better), I do know that I've lately received two emails that are a perfect example of the working principle.
Can your simple action open a $100 million door?
Well, it turns out that in a certain way it can.
Straight up, that doesn’t mean I’m sitting on a $100 mil, but I experienced a wonderful example of the astonishing compounding power of execution and action.
You get results that are massively...