Hey Fastlane,
Been lurking here for a while and finally have something worth posting about.
I started Arclo about 1 month ago, a custom web design agency for small to mid-size businesses. No templates, no outsourcing, every site built personally by me. Core services are web design, SEO, and ongoing maintenance.
Where I'm at:
I know $20K by September is aggressive for a solo operator but I'd rather aim high and land somewhere meaningful. Open to any feedback, criticism, or advice.
Been lurking here for a while and finally have something worth posting about.
I started Arclo about 1 month ago, a custom web design agency for small to mid-size businesses. No templates, no outsourcing, every site built personally by me. Core services are web design, SEO, and ongoing maintenance.
Where I'm at:
- 4 clients total — 2 recurring monthly retainers ($200/month combined), 1 one-time project ($950), 1 free case study
- ~$2,650 in total revenue to date
- Primary case study is Fenixx Technologies, a waterjet cutting manufacturer in Michigan — rebuilt their entire web presence from scratch
- Revenue target: $20,000 by September 15th
- 2 burner domains (tryarclo.com, arclodigital.com) with 3 inboxes each — all warming up in Instantly
- Make.com automation pipeline (Perplexity → Claude → Google Sheets) generating personalized icebreakers at scale
- First batch of 88 cold emails sent to Michigan manufacturing decision makers
- Vibe Prospecting for lead sourcing, MillionVerifier for cleaning
- Targeting manufacturing and HVAC niches in Michigan/Midwest to start
- For those who've scaled service businesses with cold email — what's the one thing you wish you'd done differently in the early stages?
- Any advice on niching down further vs staying broad across manufacturing and HVAC?
- At what revenue point did you feel comfortable hiring your first person to handle repetitive tasks?
I know $20K by September is aggressive for a solo operator but I'd rather aim high and land somewhere meaningful. Open to any feedback, criticism, or advice.
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