I'm a babe in the woods as far as working with retailers, so I'm not sure what an aggressive target is. Maybe I've got an advantage not knowing this is hard!Wow, this is a very aggressive goal!
How are you going to find these new stores and get them to agree to take your product?
Would it make sense to work with just a few retailers and see how to increase volume?
I've spoken with three distributors and two retail locations about my product, and they really dig it. There's nothing like it out there. It's easy to copy, so NDA's and provisional patents are the order of the day. I'm sourcing labeling with my logo with the ™, also stating "Pat. Pend." to snuff any legitimate copycats and want to get that in place before I start selling.
My manufacturer has offered to give me a database of retail locations to help me out. The more I sell, the more he makes. Everyone's happy!
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