That sounds like a very Jack thing to say. That was actually the very first thing he said to me on our very first phone conversation.
When you take your business to its first $100k you will realize how insignificant the idea really is. Seriously. It's all in how you craft the message. Is it compelling? Is it convincing? Does it have that WOW WHAT THE F*CK factor?
There are 2 schools of thought:
1. Extract a very niche idea and grow slowly over time. Kinda like growing a weed from a small seed.
2. Take a product that already sells a lot then add your own twist to it sorta like Dollar Shave Club.
You can create a compelling and convincing offer with both schools of thought. Whichever path you choose largely depends on your goals. For me personally, I just want freedom. The founder of Dollar Shave Club might have less freedom than the guy with the SaaS business because he may have to oversee employees, the factories, distributors, etc.
EDIT: Just so you know, my product has been around for 100 years lol...nothing is new these days.
When you learn to write copy, you can convince world leaders to follow your instructions. You can convince the most beautiful women that you are Brad Pitt. You can convince your mother that the sky is purple.
You will have more power than Justin Timberlake...if only you learned copy.
Gee @IceCreamKid I think I should learn copy
Thanks for the well thought out response. I like how you distinguished the 2 schools of thought. I can see very clearly what you mean.