Yeah, I agree, I would test a much more appealing 'lead'.
So to go over the basics,
For any offer/landing page,
you should always remember the golden rule,
Desire cannot be created or destroyed, only directed - Eugene Schwartz
And selling is essentially discovering a pain point, amplifying that desire, and giving a solution to fill that desire
So with that in mind, you want to list out all the top desires in your target customer
that can be applied to your product
E.g. Freedom
Companionship
health
success/wisdom
You pick the strongest desire, and structure your landing page
to simply evoke that one main desire
So I'd try creating multiple LPs with one specific focus,
and testing them out with different target customers, see which one starts converting well
Also your check out page is super simple Lol
I'd make it look much nicer
Testing and tracking is the holy grail
Good luck
So to go over the basics,
For any offer/landing page,
you should always remember the golden rule,
Desire cannot be created or destroyed, only directed - Eugene Schwartz
And selling is essentially discovering a pain point, amplifying that desire, and giving a solution to fill that desire
So with that in mind, you want to list out all the top desires in your target customer
that can be applied to your product
E.g. Freedom
Companionship
health
success/wisdom
You pick the strongest desire, and structure your landing page
to simply evoke that one main desire
So I'd try creating multiple LPs with one specific focus,
and testing them out with different target customers, see which one starts converting well
Also your check out page is super simple Lol
I'd make it look much nicer
Testing and tracking is the holy grail
Good luck