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MJ DeMarco
I followed the science; all I found was money.
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The book move is a trick.
They let you 'borrow' the book for two reasons:
1) if you're reading the book, they are furthering their sales process on you, which in turn increases the likeliness that you will buy in. The book will always be pro network marketing (aka mlm) and support things they told you in the original meeting.
2) More importantly, they have given you something that you will have to return. This opens the door for them to draw you back in when you go to return it. He doesn't care about the book, he just wants another run at you.
I spent a few years in an MLM company, and the methods they use to deceive people could be straight from a grifter handbook.
To help cut through the noise:
Forget about the photocopies of checks they show you. This is what they call 'building a story'. I recruit you, I drive your downline for 30-60 days, and get you a respectable check. Then I photocopy it, put it in a flip book for you, and you now have a story that goes like this:
'When I started with ACN I was skeptical, like I'm sure most people are. However, I figured I had nothing to lose, so I gave it a try. 60 days later, not even knowing what I was doing, I made this check for $3,500 and I've never looked back. Now, 8 months later, I am making enough money that I was able to leave my $75k per year job; I have more free time than ever, and my life is on a completely different path. I am building a business, instead of working a dead-end job."
Sounds awesome, but all you really know is that I made $3,500 one time. You will want to believe that I said I'm making more than $75k/yr after only 8 months...but I cleverly left out the specifics of what I am actually making. All I said is I was able to leave my job. What does that mean? In the MLM world...nothing.
They are all about flash and 'act as if', but almost none of them are making what you would hope. In fact a lot of them are buried in credit card debt from trying to put up a believable front.
Cut through this noise by insisting on proof. Forget checks, and ask for income figures in annual numbers. These guys will notoriously quote their largest check ever as being 'the norm', and some will extrapolate that into annual income even though they were nowhere close. You wouldn't buy a business without having a look at their books, so treat this the same. Ask for a copy of his most recent 1099. In addition, ask for a look at the 1099's of his other successful recruits.
The #3 producer in the company I was in consistently showed checks for $10k his first month, $18k his third month, and $50k by his 7th month. I became close with this guy as I opened up offices, and when he finally quit he told me what he was making....$32k per year! He had everyone convinced he was making millions, and it was all smoke. The only people making money were the founders.
Read MJ's book, as it sounds like you haven't. He does the best job I've seen at spotlighting the fallacies of the MLM model. As MJ says, you aren't a business owner in an MLM, you are basically just a sales rep who can enlist a sales team.
Good luck bud.
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Legendary post. Anyone thinking about diving into MLM should heed the above.
On another note; a lot of "gurus" will recommend MLM for one reason and one reason only: It's a great sales channel to move books. If you are pro-MLM, then suddenly, you can sell your books to millions of people in various downlines. It simply is an awesome sales channel.
When I wrote TMF , I knew I had a big decision:
1) Lie about MLM and say "It's great! The best thing out there!" just so I can exploit the sale channel and sell gazillions of books to the MLM channel. (Sound familiar? Most gurus aren't concerned with truth, but concerned about book sales.)
Or
2) Tell the truth and kill any chance of selling millions of books to hundreds of downlines.
Obviously, I chose #2.
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