I started a niche daily deals. Obviously think its a great idea, but i had to put it on hold due to lack of capital to launch properly (i built the website, go a few deals signed up, but then it was not sustainable for me due to lack of advertising funds). It's still the main business idea that i want to to get back into and grow (focused right now on a consulting gig that will hopefully bring in cash for it). My problem i found is that there is a chicken and egg scenario, where you need the customers (have with a list of 1-10k, at a minimum, subscribers) before suppliers would really want to deal with you (to make sales, instead of doing a favour) and also have enough sales within a few months to be able to grow.
In my opinion, the way to start and make it work is to buy ads, as mentioned (facebook, adwords, banners, mailing lists) and this takes some upfront capital for advertising, which i estimated realistically $5-10k instead of something that can be bootstrapped for less. I think if you have, or can find an investor to spend around $10k for advertising for an initial few months, it will work.
In my opinion, the way to start and make it work is to buy ads, as mentioned (facebook, adwords, banners, mailing lists) and this takes some upfront capital for advertising, which i estimated realistically $5-10k instead of something that can be bootstrapped for less. I think if you have, or can find an investor to spend around $10k for advertising for an initial few months, it will work.
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