They actually buy on the basis of what they are told and believe that the product will do for them. It is wishful thinking, but this is why women will pay a small fortune for cleansing cream but only peanuts for a cake of soap."Consumers buy based on what the product will do for them, not on what ingredients it has."
From a book I am reading^
They know the soap will make them clean, but the cleansing cream is always sold with the promise of making them beautiful.
See:
Walter
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