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GoodluckChuck
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Good questions. Let me answer:
I have certainly ended up with a generalist agency that does everything. That means my approach is very holistic. Once I figured out how to identify what other businesses are doing, it became realistic to copy and adapt approaches to fit my clients and their markets.
Rarely do I complete a project that is just a website. Almost always, there is some form of SEO, content marketing, and off-website assets like Google My Business, Yelp, etc.
For half my clients I generate leads. For the other half I build systems that generate leads. That's the value in what I do. There's also an element of business consulting. Just last night I was talking to a startup who is trying to launch an app this summer. They wanted to draw on my experienced background in construction and marketing.
Bottom line = I add value. If I figured out today that I could add value better by making socks, I would make socks. I follow the value rabbit.
Fox's strategy is heavily focused on the sales person. This is a great place to start because everyone is already equipped for sales even if they don't know it yet. We were all kids once convincing our parents to buy us McDonalds or a new pair of Nike Airs.
My story is just different. I was learning SEO and how the Google machines work and I've always been a good writer. I dropped out of college with F's but I always had an A in English. So, writing content makes sense for me.
My content generates enough attention to bring in leads and other opportunities.
Most people say that blogging is saturated and that it's too late to start a blog. Luckily for us, that's total bullshit. If you know how to use Ahrefs you can find too many blogging opportunities to list. By the time you're done taking advantage of the ones you find, 1000000 more pop up.
So yea, I do things differently than Fox, but I use his sales technique to close large sales. He was my guide at the beginning. Now I'm looking for a guide to show me how to get to the next phase which for me is building a team and a real business. Possibly niching down.
1. It is not simply about "web design" but about delivering results,Leads,Sales.. (Would you see a "better" brand because you got rid of a ugly outdated website as a result?)
Do you also manage Facebook ADs or AdWords for your customers? If content marketing makes sense - do you make a monthly plan for contentcreation? Do you also optimize print advertising, flyers or something? How "holistic" is your approach?
I have certainly ended up with a generalist agency that does everything. That means my approach is very holistic. Once I figured out how to identify what other businesses are doing, it became realistic to copy and adapt approaches to fit my clients and their markets.
Rarely do I complete a project that is just a website. Almost always, there is some form of SEO, content marketing, and off-website assets like Google My Business, Yelp, etc.
For half my clients I generate leads. For the other half I build systems that generate leads. That's the value in what I do. There's also an element of business consulting. Just last night I was talking to a startup who is trying to launch an app this summer. They wanted to draw on my experienced background in construction and marketing.
Bottom line = I add value. If I figured out today that I could add value better by making socks, I would make socks. I follow the value rabbit.
Fox writes in his thread that he never got a lead through his website. You write that you get 50% of your customers through your website. Do you rank high for relevant keywords? What do you do differently than him?
Fox's strategy is heavily focused on the sales person. This is a great place to start because everyone is already equipped for sales even if they don't know it yet. We were all kids once convincing our parents to buy us McDonalds or a new pair of Nike Airs.
My story is just different. I was learning SEO and how the Google machines work and I've always been a good writer. I dropped out of college with F's but I always had an A in English. So, writing content makes sense for me.
My content generates enough attention to bring in leads and other opportunities.
Most people say that blogging is saturated and that it's too late to start a blog. Luckily for us, that's total bullshit. If you know how to use Ahrefs you can find too many blogging opportunities to list. By the time you're done taking advantage of the ones you find, 1000000 more pop up.
So yea, I do things differently than Fox, but I use his sales technique to close large sales. He was my guide at the beginning. Now I'm looking for a guide to show me how to get to the next phase which for me is building a team and a real business. Possibly niching down.
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