Giles said:

I dont know how much Google Adsense could make - but depending on the site you could sell the banners directly to companies/their media agencies for $300,000 to $2mm income per year with that amount of traffic.

Depends on the type of site etc etc might go into it more if I have time tomorrow.

Edit: On 2 sites I look after with 15million impressions per year Google Adsense revenue is about $100 per month. Keep in mind our Adsense units are hidden away on the bottom of 50% of our pages. If they were prominent who knows what they could make?? $1000 - $10,000 per month is my guess.

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911Carrera said:

With good ad placement, 15 million impressions will net you about 10,000 in revenue a month. Could be more if you get more clicks but just going by impressions and average click thrus, about that amount. Google adsense is a joke if you're serious about making money. That plenty of fish guy is lazy. If he hired some sales people to sell his own ads, he would be making about 10+ mil a month.

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Giles said:

I dont know how much Google Adsense could make - but depending on the site you could sell the banners directly to companies/their media agencies for $300,000 to $2mm income per year with that amount of traffic.

Depends on the type of site etc etc might go into it more if I have time tomorrow.

Edit: On 2 sites I look after with 15million impressions per year Google Adsense revenue is about $100 per month. Keep in mind our Adsense units are hidden away on the bottom of 50% of our pages. If they were prominent who knows what they could make?? $1000 - $10,000 per month is my guess.

Click to expand...

CallMeWonder said:

Wow! Even with 1.2million views/ month your only netting $100?

When you said half yours ads are hidden at the bottom of the page did you mean only half the pages have ads or all of them have ads but only half of them are visible to the average visitor?

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CallMeWonder said:

Thanks a lot for the responses guys.

911Carrera, as far as finding your own advertisers, where would one go for that? or would you just contact some companies ?

I'm assuming they provide their own banners.

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• Explain why web is better than print (that is the two choices my advertisers have). You can say - We can track statistics more effectively in terms of number of times the ad has been views and how many clicked on it. We can change your ad at any time you wish as nothing is set in stone online. We can target you advert more effectively. (One of the clients I have advertising now has an ad which DOESN'T display on a Monday or Tuesday, only appears to an individual maximum ten times, and only displays in the afternoon - how is that for targeting!)
• Explain you always over deliver. If a client books 250,000 impressions, I deliver 300,000. ESPECIALLY with Media Agencies as it is my job to essentially suck their d##ks to make them choose our sites over other sites.
• Lots of Beers and coffees and wine gifts and Christmas hampers.
• Bottom line is they will buy from you if they like you and you deliver what you promise.

Giles said:

I'm not 911Carrea but I'll also answer as this is what I do.

Most advertisers are dealt with direct in my industry. I will contact them or they will contact me and we will work out a budget and what exposure they get. Contacting advertisers direct gets advertising campaigns which will pay $500 to $15,000 for banner exposure.

The big money comes from Media Agencies. When a company such as Toyota want to advertise a new model their Marketing Manager decides what to do. S/he then goes to two agencies to execute this. The Advertising Agency will create the ad, the copy, choose the creative angle etc - then they will pass it to a Media Agency who will choose where to place the advert. 50% of my time is spent convincing media agencies to place the ads on the sites I look after.

Media Agencies are where the big campaigns come from closer to the $50,000 range per client.

At least that is how it is in my part of the world...

If you have traffic and a niche audience money will follow. I say this ebcause if you are in a niche you can charge $20, $30, or $40 per 1000 times the banner displays (the CPM). If you run with google ads or in a broad niche you can only command 50c, $1, $5, $10 etc per 1000 views.

Edit: Something to remember is this: You can sell 1 page load multiple times when selling on a CPM basis. For example if you are charging a $30CPM on your main banner and you have 1mill impressions a month you can make $30,000 if that banner is sold for the whole month.

Now you can also put a smaller banner halfway down the page and charge a $20CPM and collect a further $20,000.

Then why not go a step further and put a small ad (300x250 example) near the bottom and sell it for $10CPM? An extra $10,000.

So essentially you have sold the 1 million impressions three times for three banners.
- Top of Page banner made $30,000
- Mid size banner made $20,000
- Island Ad made $10,000

$60,000 for 1 millions impression (but you delivered 3 million ad views)

Edit Again: As far as convincing advertisers to use your website:

• Explain why web is better than print (that is the two choices my advertisers have). You can say - We can track statistics more effectively in terms of number of times the ad has been views and how many clicked on it. We can change your ad at any time you wish as nothing is set in stone online. We can target you advert more effectively. (One of the clients I have advertising now has an ad which DOESN'T display on a Monday or Tuesday, only appears to an individual maximum ten times, and only displays in the afternoon - how is that for targeting!)
• Explain you always over deliver. If a client books 250,000 impressions, I deliver 300,000. ESPECIALLY with Media Agencies as it is my job to essentially suck their d##ks to make them choose our sites over other sites.
• Lots of Beers and coffees and wine gifts and Christmas hampers.
• Bottom line is they will buy from you if they like you and you deliver what you promise.

Click to expand...

Giles said:

I'm not 911Carrea but I'll also answer as this is what I do.

Most advertisers are dealt with direct in my industry. I will contact them or they will contact me and we will work out a budget and what exposure they get. Contacting advertisers direct gets advertising campaigns which will pay $500 to $15,000 for banner exposure.

The big money comes from Media Agencies. When a company such as Toyota want to advertise a new model their Marketing Manager decides what to do. S/he then goes to two agencies to execute this. The Advertising Agency will create the ad, the copy, choose the creative angle etc - then they will pass it to a Media Agency who will choose where to place the advert. 50% of my time is spent convincing media agencies to place the ads on the sites I look after.

Media Agencies are where the big campaigns come from closer to the $50,000 range per client.

At least that is how it is in my part of the world...

If you have traffic and a niche audience money will follow. I say this ebcause if you are in a niche you can charge $20, $30, or $40 per 1000 times the banner displays (the CPM). If you run with google ads or in a broad niche you can only command 50c, $1, $5, $10 etc per 1000 views.

Edit: Something to remember is this: You can sell 1 page load multiple times when selling on a CPM basis. For example if you are charging a $30CPM on your main banner and you have 1mill impressions a month you can make $30,000 if that banner is sold for the whole month.

Now you can also put a smaller banner halfway down the page and charge a $20CPM and collect a further $20,000.

Then why not go a step further and put a small ad (300x250 example) near the bottom and sell it for $10CPM? An extra $10,000.

So essentially you have sold the 1 million impressions three times for three banners.
- Top of Page banner made $30,000
- Mid size banner made $20,000
- Island Ad made $10,000

$60,000 for 1 millions impression (but you delivered 3 million ad views)

Edit Again: As far as convincing advertisers to use your website:

• Explain why web is better than print (that is the two choices my advertisers have). You can say - We can track statistics more effectively in terms of number of times the ad has been views and how many clicked on it. We can change your ad at any time you wish as nothing is set in stone online. We can target you advert more effectively. (One of the clients I have advertising now has an ad which DOESN'T display on a Monday or Tuesday, only appears to an individual maximum ten times, and only displays in the afternoon - how is that for targeting!)
• Explain you always over deliver. If a client books 250,000 impressions, I deliver 300,000. ESPECIALLY with Media Agencies as it is my job to essentially suck their d##ks to make them choose our sites over other sites.
• Lots of Beers and coffees and wine gifts and Christmas hampers.
• Bottom line is they will buy from you if they like you and you deliver what you promise.

Click to expand...