The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Please Leave the Politics to CNN and FOX.
    Just a reminder that political topics/memes are prohibited, unless discussed within the realm of business and investment, for example, the impact the new Treasury Secretary might have with BTC. Please help keep the forum free of politics. (And I promise to do better myself!)
  • Join 60,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

When selling a service to a medical facility, should I be cold calling administrators or the owners?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

JahvonCreamCone

Contributor
Nov 9, 2013
140
68
42
27
Queens, New York
Morning guys. I'm working on starting a medical service that I know from over 4 years of experience, would be very useful to nursing facilities. Just wanted to know if I should be pitching to the administrators or the owners of the facility. Thanks in advance!
 

Don't like ads? Remove them while supporting the forum. Subscribe.

NateTheGreat

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Aug 25, 2016
20
34
28
I believe this would depend heavily on the service provided. Will this service be directly dealing with patients at the nursing facility? Or will you be dealing with management from an administrative side? Try to take a look at your main stakeholders and who would be the most interested in implementing your idea.

You may not need to speak to the top decision maker. You could go to a main stakeholder who would value greatly from your idea. People who will be directly "using" or benefiting from your idea will be able to provide great feedback
 

JahvonCreamCone

Contributor
Nov 9, 2013
140
68
42
27
Queens, New York
I believe this would depend heavily on the service provided. Will this service be directly dealing with patients at the nursing facility? Or will you be dealing with management from an administrative side? Try to take a look at your main stakeholders and who would be the most interested in implementing your idea.

You may not need to speak to the top decision maker. You could go to a main stakeholder who would value greatly from your idea. People who will be directly "using" or benefiting from your idea will be able to provide great feedback

Hey man, thanks for your input. The service provides a scheduling/staffing solution for the nurses in the facility. In my opinion it's the administrators and nursing supervisors that would benefit the most.
 

Vigilante

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 31, 2011
10,861
63,754
4,655
Gulf Coast
Morning guys. I'm working on starting a medical service that I know from over 4 years of experience, would be very useful to nursing facilities. Just wanted to know if I should be pitching to the administrators or the owners of the facility. Thanks in advance!

ALWAYS start top down.
 

Scot

Salad Dressing Empire
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 10, 2016
2,975
13,825
2,796
Florida
Call everyone. Call the janitor. Call the receptionist.

Just keep asking people who is responsible for making the decision and you’ll be surprised how far some people will go to help you connect with the right people.
 

CPisHere

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 17, 2011
750
807
341
Louisiana
Hey bud, The administrators run and manage the buildings, but I haven't found out yet if they can just approve purchases without the permission of the facility owners.
Then you need to start not by selling but by learning. Ask some administrators to lunch, find out what their process for such a decision would be.
 

Chromozone

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 28, 2015
71
213
153
United Kingdom
Morning guys. I'm working on starting a medical service that I know from over 4 years of experience, would be very useful to nursing facilities. Just wanted to know if I should be pitching to the administrators or the owners of the facility. Thanks in advance!

I'm also in the health sector.

The best way to figure out how to sell and who to sell to, is by seeing how others have done it. Try to find out how the other products and services in your market get sold; look at their websites, try to dig into industry specific journals.

Another great way to figure out who to sell to is by "following the money". Where does the money from your market come from and who distributes that money / procures stuff. Often these people have agendas of their own and they won't part their cash unless you can placate them. These industries have a lot of people to please and they have a lot of vested interests, which is why things take so long to change.
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Yeah, your youtube channel is incredible and all the videos I have seen so far are really great...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Finally! I just launched a short story on Kindle (FREE if you have Kindle Unlimited)! After...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
I planned to make a separate post for this video but it is useful here as well for anyone...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Last promo of the year.. Get the training you need now or miss it. Promo Code: FINALHOUR...
  • Sticky
MARKETPLACE Kill Bigger Incubator
UPDATED POST: Hey Guys! I wanted to give a quick update on what this program has become. In...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...



Forum Sponsor

sponsor

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom