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Focus on your prospects' mass desire and write your headline based on that.
"The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy.
Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product." - Eugene Schwartz, Breakthrough Advertising
Why should people buy your product or service? What value does it add to their lives? What problem does it help them solve?
After you have figured out why people would want your service or product then you can make your headline based on that.
Examples of successful headlines:
I would like to hear you all thoughts on this.
"The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy.
Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product." - Eugene Schwartz, Breakthrough Advertising
Why should people buy your product or service? What value does it add to their lives? What problem does it help them solve?
After you have figured out why people would want your service or product then you can make your headline based on that.
Examples of successful headlines:
- At 60 miles an hour, the loudest noise in a Rolls Royce is the electric clock. Mass Desire - People who want quiet cars.
- How to Win Friends and Influence People. Mass Desire - People who want friends and also want to influence others.
I would like to hear you all thoughts on this.
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