Unique App for Teenagers - How to Validate This?

[Tuvo Apps]

A little background:
Found the idea for the app using the Twitter search feature. I was basically
searching for tweets like "I wish there was..." etc. Found one idea which
quite a lot of people tweeted about, so I decided to make it my first venture.
The target users of the app are mostly teenagers.


I wanted to validate the idea quickly to see if there was a true need for it.
So I made the designs, UI and a landing page with real app store/google play
buttons. If a visitor clicks on the button, a pop up tells him that the app
is not ready yet, along with an email opt-in to get notified.

Now it needs some traffic. Well, that's where I'm stuck.

I ran some CPM Facebook ads, which didn't work at all. I think partly
because I targetted a very wide audience, and also because teenagers
aren't really using facebook anymore.

So far my landing page has about 150 visits and only 3 people subscribed.

Anyone have an idea how to validate this idea?
Any insight would be greaty appreciated.

Or are the people tweeting about the idea already big enough validation?

 

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[Tiago]

It's hard to give you advice when we know nothing about who you're targeting, what it's for, what the app actually does. This all influences a lot in how to market.

But you said there is a lot of people tweeting about it. Why don't you reach out to them one by one? You don't have to do things that can scale right at the beginning.

 

[Tuvo Apps]

Thanks for your reply, will definitely do that.

It's basically an app for sharing photos on Instagram with a few additional features.
So I'm targetting teenagers who have Instagram, mostly girls though.

 

[Tiago]

Check out girl forums, there are many. Where they talk about make-up, art, relationships, sex, teenage stuff.

 

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