LPPC
Bronze Contributor
User Power
Value/Post Ratio
85%
- Mar 6, 2016
- 394
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Hello people,
I sell an electric device (beauty product) on Amazon and I'm planning to add a video to the listing. I have two questions regarding this and would appreciate your opinion.
1) My intuition tells me that a video created by a Youtube or Instagram influencer whereby she reviews the product, leads to the highest conversion rate. I have done some google researches on whether this is indeed the best type of video for Amazon listings, but I didn't see anywhere being adviced to do this.
My intuition tells me this because Youtuber reviews will be more trusted by the consumer than if the company makes his own commercial product video (non-review).
Or maybe you can recommend another type of video that leads to the most optimal conversion rate?
2) How long should the video be for an electric device in the beauty niche? Not too short I think because people care about whether it is good quality and thus want to know more before ordering ( I think). Also not too long because they might get bored. So what is the sweet spot you think?
Thank you!
I sell an electric device (beauty product) on Amazon and I'm planning to add a video to the listing. I have two questions regarding this and would appreciate your opinion.
1) My intuition tells me that a video created by a Youtube or Instagram influencer whereby she reviews the product, leads to the highest conversion rate. I have done some google researches on whether this is indeed the best type of video for Amazon listings, but I didn't see anywhere being adviced to do this.
My intuition tells me this because Youtuber reviews will be more trusted by the consumer than if the company makes his own commercial product video (non-review).
Or maybe you can recommend another type of video that leads to the most optimal conversion rate?
2) How long should the video be for an electric device in the beauty niche? Not too short I think because people care about whether it is good quality and thus want to know more before ordering ( I think). Also not too long because they might get bored. So what is the sweet spot you think?
Thank you!
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