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This is the best TedX video I've Seen on Branding

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Oct 20, 2012
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... its about a brand called Johnny Cupcakes.... that doesn't sell cupcakes.

If you're familiar with Purple Cow, then the concept won't be new to you, however what I like about the video is that it gives real life examples of what he did to build his brand.

And I gotta say, its' pretty goddamn awesome!

I'm promoting he's business for him... and he hasn't even paid me. He's nailed the word-of-mouth marketing.

View: https://www.youtube.com/watch?v=BjCr3N0Zkzc


You can probably skip the first 7 & half min.
 
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