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Simple landing page for product validation?

DrWumbo

Contributor
FASTLANE INSIDER
Sep 22, 2016
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76
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I'm about to have my mockup for a relationship product finished this weekend. These mockups will look very similar to the finished product. Before continuing on with creating it, as it will take a lot of time, I want to validate that people actually want it.

It's a very intimate, visual based product, so I was going to heavily utilize Instagram advertising for this. My question is, should I build out a basic landing page showcasing the product, offer a discount, and capture their email or is there a better way to go about this? Thank you.
 

rwhyan

Bronze Contributor
Speedway Pass
FASTLANE INSIDER
Aug 27, 2017
126
299
176
Los Angeles, CA
Yes.

Build a quick and dirty landing page. Image heavy. Strong copy.

Presell or capture emails. Don't offer a discount just offer it at the price you are planning on selling it at.

If it doesn't work, try another way.

Keep executing.
 

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