Validation

[Hlelo]

needed to ask something. I have been running ads on google ads to basically validate a product idea that I have as a solution to a problem in the market. I’m not sure if I’m going about it the right way and I also just want to here how you guys validate your ideas in the market to see if what your doing is really needed in the market and to know you are investing your time and money into something that is actually wanted. So let me explain what I have been doing:

My solution to the problem I have identified is an electronic widget, (basically like an adapter) and so I created a website using mock-ups of the idea before it actually exists and also created CPC ads using google ads as I’ve mentioned. The objective was to collect clicks and emails in which the conversion action is basically page loading a thank you page after a user submits an email subscription form to a newsletter I have created in which they are redirected to. (That’s how I would know a conversion happened). I put a max budget per day of $10 for my ad and each click costed around $1-2.

I ran this ad for about 10 days and these are the results I have gotten:

・Conversions - 0 (the conversions happens when a user page loads a thank you page after sending an email form sign up)
・Clicks - 43
・Impressions - 653
・CTR - 6.58%
・Cost - $63.91

This data is from the CPC ad I was running in google ads, and it is the “all time” data time frame.. what do you think? If anyone can give me advice in anyway.. that would be awesome

 

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[Eva (AI-Bot)]

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