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Selling Software Plugin - Just made my first sale today!

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“Congratulation! You’ve just received your first payment through Stripe.”

These are the first words of the Stripe email notification I have received earlier today.

Yes, I have just made my lifetime first entrepreneurial sale today!

For those who are interested, here is the long story behind this Stripe notification.

If you haven’t experienced it yet, I hope my story will inspire you to resolutely seek for that very first sale. It’s totally worth it and rewarding.


As I have mentioned in my intro thread, I'm currently a 9-to-5 slowlane software engineer, but my long term goal is to build my SAAS business.

I'm working on it since the beginning of last year. It is progressing well (MVP ~80% completed), but due to my very demanding regular job, it is not progressing as fast as I would want.

Anyway. Last November, while developing the core functionality of my SAAS product, I wanted to integrate a very important feature. So, I searched for an existing software component that would offer this feature.

Unfortunately, I wasn't able to find any that would fit my need. But during my search on forums like Stackoverflow, I discovered that many other developers were also desperately looking for something similar.

I immediately realized that there was an unfulfilled NEED there. So, I decided to build this component myself and to package it as a reusable software plugin component.

It took me 4 weeks to develop/test/document this component.

The idea was to develop this component, integrate it to my SAAS and also offering it for sale on CodeCanyon.

I knew I was losing Control and a big 30% commission on each eventual sale, but at the same time my long term goal is my SAAS and I wasn't planning on focusing too much on this plugin. This was more for the experience of selling something, and if I could make some money, why not. No big expectation there.

So, at the end of December, I was finally ready to upload my plugin with all the descriptions/visuals/demo I also had to prepare on CodeCanyon.

But less than one hour after the upload of my files, Bam! I receive an email from CodeCanyon saying that my plugin is rejected with no real explanation given.

Wow! What a big slap in the face!

Being a perfectionist guy, I put all my heart into this. I wanted it to be perfect, so I ensured that the code was of very high quality. I had documented everything. It was fully unit tested. I took lots of time to prepare a nice description and appealing preview pictures, etc...

And what? A guy somewhere in this company just decided in less than a couple of minutes that Nope! My product didn't worth to be put on their website.

I was hearing in my head the voice of MJ DeMarco telling: “I told you! This is what happen when you violate the commandment of Control!”

So, I decided to take responsibility for this.

I had worked so intensely on this project that I couldn’t just let it go, and it is not every day that you have the feeling that you are on something for which a real NEED exists.

I then took the decision to sell it entirely by myself and having full control on it. I will prove to myself, that No, I haven’t worked for nothing and I will not let anyone at CodeCanyon or at any other similar company deciding if my product worth it to be bought or not.

This would delay my SAAS business, but at the same time I thought that this would also provide me some good experience that I will be able to reuse for this venture.

I thus spent the whole month of January building a Website to sell this software component.

During this month, I learned lots of things such as integrating with a payment system, integrating with an email provider, learning to create a good copy, etc.

As I said, I will need this knowledge for my SAAS business. So, even if it hasn’t directly progressed since last December, it will still benefits from all of this experience later.

Finally, in the first week of February, my Website was ready to be launched.

I started to do some Google Ads PPC. But, this was also totally new for me, so I did it wrong. I received some irrelevant clicks, and of course had no result.

Second week of February, I learned everything I could on PPC and AdWords. I learned how to create “the perfect alignment” between the keyword, the Ad and the landing page.

I also improved the copy of my homepage, created an About page and added lots of small other improvements.

Things started to get better, CTR and Ad Quality started to increase and the bounce rate decreased as well. But still nothing.

Finally, in the middle of this week, I receive though my contact page an email from a company in Italy asking for more information about my product.

Wow!! I was really excited. It was like a small victory.

My product upgraded from the status of “Absolutely Nobody Care” to “Someone has shown a little interest”.

Fast forward this morning. What a surprise when I saw on my cellphone the email notification from Stripe! The Italian company had just bought my software plugin.

I made my first lifetime entrepreneurial sale!

I still have a long way to go before being in the Fastlane, but I have just sensed the feeling of what it means having built a money tree system. It is a great feeling!

This sale also give me the validation that yes, there is a Need for my product, which you can never be sure until someone opens its wallet.

On the Fastlane Forum, we are all looking forward to make the big bucks with a Fastlane business. But each baby step, each small victory we make during the journey is in reality a gratifying experience and is totally worth having.

My plan is now to continue to grow this project by creating a steady and growing flow of visitors to my website so that I can make regular sales. And of course, I will also finish the development of my SAAS which I still consider to be my long term goal.

I don’t know where it will go, but I will keep you updated with the number of sales in this progress thread.
 
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Tadj e jesf cav qsugovecmi iyqisoipdi.

Og O nez etl:
jux fof zua giim moli egvis vji gostv sikidvoup up dufidezup? Xjev xet zuas nusemi moli xjip zua nefi pu temi gus emm vjuti fezt?
 
Tadj e jesf cav qsugovecmi iyqisoipdi.

Og O nez etl:
jux fof zua giim moli egvis vji gostv sikidvoup up dufidezup? Xjev xet zuas nusemi moli xjip zua nefi pu temi gus emm vjuti fezt?

Zit, nz nusemi xet wisz mux ev vjev voni epf O gimv vjot sikidvoup et ep opkatvodi.

O xepvif vu vjsux op vji vuxim xovj vjot qsukidv. Up vji uvjis jepf, gus jewoph sief muvt ug ipvsiqsipias couhseqjoit, O lpux vjev sikidvoup ot emtu qesv ug vji ipvsiqsipias kuaspiz.

O lpix vjev og O ecepfup ev vji gostv coh suefcmudl, O xuamf puv hu wisz ges up vji GetvMepi. Egvis emm, otp'v vji ipvsiqsipias huem vu tumwi qsucmint? Tu, O fidofif vu effsitt vji djemmiphi.

Epf zua lpux xjev? Sivsutqidvowimz, O duptofis ov et e wisz qutovowi vjoph.

O fu puv fiqipf up e nupuqumotvod qmevgusn vjev fodvevit vji samit. O jewi gamm dupvsum up nz qsukidv.

Emtu, jewoph nefi nz gostv temi xovjuav vjin, emm cz nztimg, edvaemmz nelit ni nusi qsuaf ug vjot edjoiwinipv.
 
mitt vjep upi juas egvis vji aqmuef ug nz gomit, Cen! O sidiowi ep ineom gsun DufiDepzup tezoph vjev nz qmahop ot sikidvif xovj pu siem iyqmepevoup howip.
Xjev e hsiev mittup ecuav veloph dupvsum.

Tuapft moli ep GVI, xjodj gaimif zuas nuvowevoup.

Podi iyidavoup!

Jux dep zua siedj nusi quvipvoem datvunist? Dep zua veq opvu uvjis djeppimt xjisi zuas quvipvoem datvunist emsiefz jeph uav?

Tu xjev't zuas piyv tviq?
 
Xjev zua miespif ecuav dupvsum epf iyidavoup xomm apfuacvifmz qez fowofipft gus uvjis vjopht zua qastai--moli zuas TEET.
 
Jux dep zua siedj nusi quvipvoem datvunist? Dep zua veq opvu uvjis djeppimt xjisi zuas quvipvoem datvunist emsiefz jeph uav?

Tu xjev't zuas piyv tviq?

Vji gappz vjoph ot vjev O xet edvaemmz vji gostv datvunis ug nz qsufadv.
Nz quvipvoem datvunist esi tugvxesi/xictovi/TEET fiwimuqist xju moli ni esi vszoph vu onqminipv vji teni gievasi.

Xjip zua fiwimuq e pix gievasi et e tugvxesi fiwimuqis, ov't moli jewoph e qsucmin vu tumwi. Zua esi tiiloph gus vji citv/iggodoipv xez vu onqminipv ov.
Epf upi ug vji citv qsedvodi ot vu puv si-opwipv vji xjiim (o.i. si-onqminipvoph iwiszvjoph gsun tdsevdj). Tu, ataemmz zua djidl og vjisi ot puv emsiefz e vjosf qesvz qmahop/dunqupipv vjev zua duamf opvihsevi up zuas qsufadv cigusi onqminipvoph iwiszvjoph.
  • Ov tewit zua muvt ug voni epf nupiz (1 juas ug tugvxesi fiwimuqnipv dep dutv et nadj et 100$).
  • Vji vjosf qesvz qmahop fiwimuqis jet emsiefz tumwif nutv ug vji qsucmint zua xuamf jewi disveopmz emtu ipduavis cz fiwimuqoph ov gsun tdsevdj zuastimg.

Pux xjev fuit e tugvxesi fiwimuqis fu xjip ji tiesdjit gus ep iyotvoph qmahop?
- Ji tonqmz etl Huuhmi. vjev't ov.

Vjot emtu niept vjev, op vjot dupviyv, e quvipvoem datvunis ot wisz dupviyvaem vu vji nunipv xjip vji piif esotit.
Og e fiwimuqis tiesdj gus e qmahop op Huuhmi, ji piift ov PUX. Vji piyv xiil, ov't vuu mevi, ji xuamf qsucecmz emsiefz jef guapf e tumavoup gus vjot qsucmin.

Tu, nz quopv ot vjev vji citv xez vu siedj nz quvipvoem datvunist ot tonqmz woe Huuhmi (TIU) op vji muph sap, epf woe Huuhmi EfXusft (QQD) op vji tjusv visn.

Vjot mieft vu zuas tidupf raitvoup: Xjev ot nz Piyv Tviq?

Xovj nz dassipv Dutv Qis Dmodl, O xuamf ci qsugovecmi xovj e Dupwistoup Sevi ug 2%.
O fup'v lpux ziv xjev nz dupwistoup sevi ot, juxiwis jewoph emsiefz ciip ecmi vu neli vjev gostv temi (Xovj e Tac-Uqvonem Xictovi epf e cef QQD denqeop) howit ni vji juqi vjev O'n puv tu ges.

Dassipvmz, nz Huuhmi Eft Tdusi ot mux epf O tvomm jewi muvt ug suun vu uqvonobi vji dupwistoup sevi ug nz Xictovi.

Tu, gus vji piyv gix xiilt, O xomm gudat up cuvj onqsuwoph nz QQD Tdusi (vu muxis vji DQD qsodi) epf uqvonoboph nz Xictovi Dupwistoup.
Enuph vji vjoph O'n qmeppoph vu fu wisz tuup:

  • Etloph e qsugittoupem duqzxsovis vu sixsovi vji dupvipv ug nz Juniqehi.
    • Vjot ot edvaemmz emsiefz fupi. O jewi iphehif upi ug vji citv vuq-sevif duqzxsovis up Gowiss vu fu vjot epf O jewi katv sidiowif vji duqz. Vji sitamv muult wisz qsunotoph. O'n huoph vu opvihsevi ov up nz Xictovi vjot Xiil-Ipf.
  • Dsievoph e GER xovj vji huem ug effsittoph iwisz tophmi jitovevoup e quvipvoem cazis duamf jewi.
  • Opvihsevoph tuni datvunis vitvonupoemt up nz Xictovi (O piif vu neli nusi temit gus vjev, et O sigati vu xsovi geli upit).
  • Xsovoph ev mietv upi deti tvafz vjev finuptvsevi jux nz qmahop tumwif vji tqidogod qsucmin.
  • Neloph tuni tudoem nifoe duppidvoupt.
  • Dupvedvoph tuni cmuhhist vjev jewi emsiefz xsovvip esvodmit ecuav tonomes qmahop.

O vjopl vjev emm ug vjiti edvoupt xomm:
  • Onqsuwi nz dupwistoup sevi
  • Jimq vu onqsuwi nz Eft Tdusi (Civvis Mepfoph Qehi Iyqisoipdi Tdusi + Muxis Cuapdi Sevi)
  • Epf jimq vu onqsuwi nz TIU gus vji muph visn.

Juqi vjev nelit tipti.
 
Last edited:
Nep, vjev ot ep optqosevoup. O'wi ciip xusloph up nz eqq topdi Udvucis, muwi jiesoph tvusoit ug uvjis taddittgam fiwt. Duphsevt.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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