Snowball
Contributor
IMO QR codes are fine, but probably depends on your audience. If it's older audience (60+) then they might not as comfortable scanning QR codes, in which case a simple URL would be more accessible.
If possible, I'd include both a QR code and a simple URL below it, like: www.yourdomain.com/offer
The QR code could direct to: www.yourdomain.com/offer?utm_source=qr
That way you can compare in GA direct traffic (i.e. people typing in the URL) vs. people who scanned QR code using the utm_source query param
If possible, I'd include both a QR code and a simple URL below it, like: www.yourdomain.com/offer
The QR code could direct to: www.yourdomain.com/offer?utm_source=qr
That way you can compare in GA direct traffic (i.e. people typing in the URL) vs. people who scanned QR code using the utm_source query param
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.