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My Journey To A $100M eCommerce Empire

A detailed account of a Fastlane process...

GetShitDone

Bronze Contributor
LEGACY MEMBER
User Power
Value/Post Ratio
77%
Dec 20, 2012
421
324
Canada
Hi Fastlane,

I've decided to venture into the world of eCommerce.

I don't want to simply be another drop shipper, rather I want to build an empire with a brand.

There's been tons of success stories in the world of eCommerce and I will be one of them.

In this thread, I will update you on my progress all the way from laying the very first brick.

I also find this very motivating as it helps me track my progress and I can get all of your insights and advice on how I can improve what I'm doing.

---

Over the past 2 weeks, I have done the following:

- Spoken to lots of eCommmerce experienced people

- Consumed tons and tons of online content regarding eCommerce, drop shipping, and online marketing (FB, IG, Content, Affiliate, etc)

- And most IMPORTANTLY, I've executed into creating 2 landing pages for 2 different products + I've just recently done a Facebook ad for 1 of the products to test it's demand

Currently, I'm a stage where I am focusing on finding the next big product. My goal is to rapid-test products via quick landing pages + quick targeted ads ($5/day marketing spend).

Once I find the winning product that generates the most leads (I ask people to provide their email on the landing page and that I'll send them the purchase link), then I will quickly throw up a Shopify store, get a drop shipping supplier deal, and start drop shipping the product. Once the drop shipping gets me enough revenue to prove the concept, I will then buy Wholesale and SCALE. After that, I will begin to add product after product, ultimately building my brand and store.

However, it all starts from the first brick where I will be testing these products.

My CURRENT product test via a FB ad connecting to a product landing page has generated 6 leads within 24 hours ($5 spent, thus $0.83 per lead so far).

This Ad and Landing Page basically tell the potential lead "Sign up with your email and we will send you a 50% off discount voucher and purchase link for the product". So it seems these 6 leads have expressed buyer's intent.

I will continue to test this product over the next 8 days and then assess if I want to create a Shopify store for it.

At the same time, I may test more products.

1) Product Test via Landing Pages + FB Ads (CURRENT)

2) Pick Best Performing Product (In 1-2 weeks)

3) Dropship via Shopify + Supplier (In 1-2 weeks)

4) Scale afterwards into Wholesale (Once $10,000 revenue target is hit)

---

Please let me know your thoughts and any advice as I am open. Most importantly, I'm happy that I'm executing and sharing the progress with you.
 
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GSF

Silver Contributor
LEGACY MEMBER
Speedway Pass
User Power
Value/Post Ratio
276%
Aug 25, 2012
338
933
Hi Fastlane,

I've decided to venture into the world of eCommerce.

I don't want to simply be another drop shipper, rather I want to build an empire with a brand.

There's been tons of success stories in the world of eCommerce and I will be one of them.

In this thread, I will update you on my progress all the way from laying the very first brick.

I also find this very motivating as it helps me track my progress and I can get all of your insights and advice on how I can improve what I'm doing.

---

Over the past 2 weeks, I have done the following:

- Spoken to lots of eCommmerce experienced people

- Consumed tons and tons of online content regarding eCommerce, drop shipping, and online marketing (FB, IG, Content, Affiliate, etc)

- And most IMPORTANTLY, I've executed into creating 2 landing pages for 2 different products + I've just recently done a Facebook ad for 1 of the products to test it's demand

Currently, I'm a stage where I am focusing on finding the next big product. My goal is to rapid-test products via quick landing pages + quick targeted ads ($5/day marketing spend).

Once I find the winning product that generates the most leads (I ask people to provide their email on the landing page and that I'll send them the purchase link), then I will quickly throw up a Shopify store, get a drop shipping supplier deal, and start drop shipping the product. Once the drop shipping gets me enough revenue to prove the concept, I will then buy Wholesale and SCALE. After that, I will begin to add product after product, ultimately building my brand and store.

However, it all starts from the first brick where I will be testing these products.

My CURRENT product test via a FB ad connecting to a product landing page has generated 6 leads within 24 hours ($5 spent, thus $0.83 per lead so far).

This Ad and Landing Page basically tell the potential lead "Sign up with your email and we will send you a 50% off discount voucher and purchase link for the product". So it seems these 6 leads have expressed buyer's intent.

I will continue to test this product over the next 8 days and then assess if I want to create a Shopify store for it.

At the same time, I may test more products.

1) Product Test via Landing Pages + FB Ads (CURRENT)

2) Pick Best Performing Product (In 1-2 weeks)

3) Dropship via Shopify + Supplier (In 1-2 weeks)

4) Scale afterwards into Wholesale (Once $10,000 revenue target is hit)

---

Please let me know your thoughts and any advice as I am open. Most importantly, I'm happy that I'm executing and sharing the progress with you.
Timely thread as im moving away from dropshipping and testing a new product Im manufacturing myself. Can I ask what you're using for the landing pages?
 

poseidn

Bronze Contributor
LEGACY MEMBER
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
159%
Aug 1, 2016
71
113
$5/day ads still work? I remember that being all the rage back in 2015/6 - surprised you can still get valuable data from $5/day.
 

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