Joa.Tra
New Contributor
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- Sep 1, 2021
- 6
- 11
Hey. I'm Joanna. My first e-commerce business failed. Here's what I learned along the way.
From the beginning I want to thank Mj, but also the whole community.
For the motivation you guys give me. For showing me that if you put your energy and soul into building a business, you can do it. Simply for being a community that truly helps each other.
1. Always listen to your customers. Always. I came up with an idea (subscription boxes for dog owners). My customers said they wanted boxes for cat owners, but I kept focusing on dog owners. That's just silly. I know.
2) If you choose a co-founder, choose wisely. I chose my (ex) friend as co-founder. And it was a mistake. Your personal relationship with someone can be great, but when it comes to business. It can be very different. My ex friend had only one goal. How to make money fast, instead of How can I grow our business. What skills I need to learn to make it happen. Our counterintuitive approach to business turned into a disaster and a struggle that was completely unnecessary. If I hadn't been so naive.
3: Vision is great. Vision is something that should fire you up. But living only a vision without a good plan for execute is nothing.
Btw. I am 20 years old. Now my plan is completely different. I live with my parents. That means I don't have to pay rent. I have a new job. I am saving money to start a new business. My first failed business taught me a lot not only about business, but also about relationships. I'm responsible for everything that has happened to me.
Now it's time to bounce back from the bottom and start over.
I hope my post has helped someone who is also going through a similar situation as me.
From the beginning I want to thank Mj, but also the whole community.
For the motivation you guys give me. For showing me that if you put your energy and soul into building a business, you can do it. Simply for being a community that truly helps each other.
1. Always listen to your customers. Always. I came up with an idea (subscription boxes for dog owners). My customers said they wanted boxes for cat owners, but I kept focusing on dog owners. That's just silly. I know.
2) If you choose a co-founder, choose wisely. I chose my (ex) friend as co-founder. And it was a mistake. Your personal relationship with someone can be great, but when it comes to business. It can be very different. My ex friend had only one goal. How to make money fast, instead of How can I grow our business. What skills I need to learn to make it happen. Our counterintuitive approach to business turned into a disaster and a struggle that was completely unnecessary. If I hadn't been so naive.
3: Vision is great. Vision is something that should fire you up. But living only a vision without a good plan for execute is nothing.
Btw. I am 20 years old. Now my plan is completely different. I live with my parents. That means I don't have to pay rent. I have a new job. I am saving money to start a new business. My first failed business taught me a lot not only about business, but also about relationships. I'm responsible for everything that has happened to me.
Now it's time to bounce back from the bottom and start over.
I hope my post has helped someone who is also going through a similar situation as me.
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This failure makes me more fired up to achieve success. I hope your venture doing well 
