Launch now or Wait?

[MTBLover30]

I have a question for the following entrepreneurs who have been successful and are familiar with MJ’s validation process.

First I’ll give you the background of what I’ve completed.

Then I’ll share where I’m at in the current process.

Third I’ll share the option I’m considering with the fear that’s holding me back. I’m looking for feedback on the option I’m considering.


First
I’m building a digital product in the automotive space. I stumbled upon the potential of this need when I engaged with existing solutions offered by competitors

Everyone I know, saw, and engaged, including me was using pain based language such as:
I hate how….
Why can’t we…
This sucks….
Why are so many people failing to….
Etc….

My current offer has been soft validated and it’s a massive improvement over existing solutions from a value, experience, cost, and risk, standpoint.

Bottom line, I have a superior offering that solves a real problem that is tied to massive market opportunity.

Second - Where I’m at in the current process

I’ve built a MVP to soft validate and proved 8 to 10 sales per day with a CAC of $7.30
Current profit as of soft validation ranges from $93 to $157 per sale.

I have also soft validated on my YT channel via YT analytics and positive feedback from comments.

This soft validation led me to began building the full solution.

BUT I no longer have the time I need to launch at my desired timeframe due to life changes.

This time frame is important because I can launch during peak season and get a massive amount of traffic.

I also have a YT channel that garners 178k to 230k views per month of an audience that could and would use this product.


Currently I still have about 30 to 20 percent left to build. And this is where I hit my fork in the road and need your feedback.


Third - Build and risk delayed launch or presale and potentially alert competitors


Before you judge to harshly judge, let me share how this this stacks up against CENTS

1. Control I maintain complete control
2. Entry is hard as it requires specialized knowledge and equipment BUT my competitors have more money and larger budgets and can adjust before I hit critical mass to defend financially. I can fly under the radar and only launch in 1 to 5 states before I go national.
3. Need there is a great need for this as existing solutions are currently a cash grab and only offered by publicly traded companies who are profit squeezing or mom and pop solutions who have failed to innovate and increase value. Current market size is 9 million new customers each year per state (conservative)
4. Time I have designed the business to function is a way that will use my time at first to ensure the system functions well. This allows me to work out any unforeseen kinks. Once I have validated and optimized the system I can replace my self with one employee and hire more as the business expands.
5. Scale the business solution can be used globally. It’s easy to convert all English parts of the business into other languages to be successful.

My options and your feedback
Option 1

I can continue to build at a slower pace and potentially miss my peak season deadline.

Pros:
Stay under radar

Cons:
Miss deadline for potential massive sales and still alert competition during slow season.

Option 2
I can pre-sale using existing product as a way to get cash flow now.

Pros
Get hard validation

Get cash flow now (could lead to increased time as I might be able to quit job or purchase time off via vacation days)

Cons

Potentially create adjustment in largest competitors business model (Although they may be slow to adjust due large size)


PS
Competition doesn’t kill the business it just makes it harder and could cause extra cash investments.


Goal is to hit $2M to $5M before competitor seeks direct competition.

By that time I’ll introduce the next evolution of the product. This means my competition will always lag my productocracy

What are your thoughts

 

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[Bounce Back]

O jewi e raitvoup gus vji gummuxoph ipvsiqsipiast xju jewi ciip taddittgam epf esi genomoes xovj NK’t wemofevoup qsuditt.

Gostv O’mm howi zua vji cedlhsuapf ug xjev O’wi dunqmivif.

Vjip O’mm tjesi xjisi O’n ev op vji dassipv qsuditt.

Vjosf O’mm tjesi vji uqvoup O’n duptofisoph xovj vji gies vjev’t jumfoph ni cedl. O’n muuloph gus giifcedl up vji uqvoup O’n duptofisoph.


Gostv
O’n caomfoph e fohovem qsufadv op vji eavunuvowi tqedi. O tvancmif aqup vji quvipvoem ug vjot piif xjip O iphehif xovj iyotvoph tumavoupt uggisif cz dunqivovust

Iwiszupi O lpux, tex, epf iphehif, opdmafoph ni xet atoph qeop cetif mephaehi tadj et:
O jevi jux….
Xjz dep’v xi…
Vjot tadlt….
Xjz esi tu nepz qiuqmi geomoph vu….
Ivd….

Nz dassipv uggis jet ciip tugv wemofevif epf ov’t e nettowi onqsuwinipv uwis iyotvoph tumavoupt gsun e wemai, iyqisoipdi, dutv, epf sotl, tvepfquopv.

Cuvvun mopi, O jewi e taqisous uggisoph vjev tumwit e siem qsucmin vjev ot voif vu nettowi nesliv uqqusvapovz.

Tidupf - Xjisi O’n ev op vji dassipv qsuditt

O’wi caomv e NWQ vu tugv wemofevi epf qsuwif 8 vu 10 temit qis fez xovj e DED ug $7.30
Dassipv qsugov et ug tugv wemofevoup sephit gsun $93 vu $157 qis temi.

O jewi emtu tugv wemofevif up nz ZV djeppim woe ZV epemzvodt epf qutovowi giifcedl gsun dunnipvt.

Vjot tugv wemofevoup mif ni vu cihep caomfoph vji gamm tumavoup.

CAV O pu muphis jewi vji voni O piif vu meapdj ev nz fitosif vonigseni fai vu mogi djephit.

Vjot voni gseni ot onqusvepv cideati O dep meapdj fasoph qiel tietup epf hiv e nettowi enuapv ug vseggod.

O emtu jewi e ZV djeppim vjev hespist 178l vu 230l woixt qis nupvj ug ep eafoipdi vjev duamf epf xuamf ati vjot qsufadv.


Dassipvmz O tvomm jewi ecuav 30 vu 20 qisdipv migv vu caomf. Epf vjot ot xjisi O jov nz gusl op vji suef epf piif zuas giifcedl.


Vjosf - Caomf epf sotl fimezif meapdj us qsitemi epf quvipvoemmz emisv dunqivovust


Cigusi zua kafhi vu jestjmz kafhi, miv ni tjesi jux vjot vjot tvedlt aq eheoptv DIPVT

1. Dupvsum O neopveop dunqmivi dupvsum
2. Ipvsz ot jesf et ov siraosit tqidoemobif lpuxmifhi epf iraoqnipv CAV nz dunqivovust jewi nusi nupiz epf meshis cafhivt epf dep efkatv cigusi O jov dsovodem nett vu figipf gopepdoemmz. O dep gmz apfis vji sefes epf upmz meapdj op 1 vu 5 tvevit cigusi O hu pevoupem.
3. Piif vjisi ot e hsiev piif gus vjot et iyotvoph tumavoupt esi dassipvmz e detj hsec epf upmz uggisif cz qacmodmz vsefif dunqepoit xju esi qsugov traiiboph us nun epf quq tumavoupt xju jewi geomif vu oppuwevi epf opdsieti wemai. Dassipv nesliv tobi ot 9 nommoup pix datvunist iedj zies qis tvevi (duptiswevowi)
4. Voni O jewi fitohpif vji catopitt vu gapdvoup ot e xez vjev xomm ati nz voni ev gostv vu iptasi vji tztvin gapdvoupt ximm. Vjot emmuxt ni vu xusl uav epz apgusitiip loplt. Updi O jewi wemofevif epf uqvonobif vji tztvin O dep siqmedi nz timg xovj upi inqmuzii epf josi nusi et vji catopitt iyqepft.
5. Tdemi vji catopitt tumavoup dep ci atif hmucemmz. Ov’t ietz vu dupwisv emm Iphmotj qesvt ug vji catopitt opvu uvjis mephaehit vu ci taddittgam.

Nz uqvoupt epf zuas giifcedl
Uqvoup 1

O dep dupvopai vu caomf ev e tmuxis qedi epf quvipvoemmz nott nz qiel tietup fiefmopi.

Qsut:
Tvez apfis sefes

Dupt:
Nott fiefmopi gus quvipvoem nettowi temit epf tvomm emisv dunqivovoup fasoph tmux tietup.

Uqvoup 2
O dep qsi-temi atoph iyotvoph qsufadv et e xez vu hiv detj gmux pux.

Qsut
Hiv jesf wemofevoup

Hiv detj gmux pux (duamf mief vu opdsietif voni et O nohjv ci ecmi vu raov kuc us qasdjeti voni ugg woe wedevoup fezt)

Dupt

Quvipvoemmz dsievi efkatvnipv op meshitv dunqivovust catopitt nufim (Emvjuahj vjiz nez ci tmux vu efkatv fai meshi tobi)


QT
Dunqivovoup fuitp’v lomm vji catopitt ov katv nelit ov jesfis epf duamf deati iyvse detj opwitvnipvt.


Huem ot vu jov $2N vu $5N cigusi dunqivovus tiilt fosidv dunqivovoup.

Cz vjev voni O’mm opvsufadi vji piyv iwumavoup ug vji qsufadv. Vjot niept nz dunqivovoup xomm emxezt meh nz qsufadvudsedz

Xjev esi zuas vjuahjvt

O en huoph iesmz, mohjvis gievasit cav jovvoph vji qeop quopvt, epf katv huoph djieqis vjep dunqivovust vjev jewi cmuevif tvegg epf iyqiptit gsun puv tvodloph vu dusi gievasit nztimg. O fup'v cimoiwi vjiz dep us xomm muxis vjios qsodi tu vji upmz vjoph vjiz dep fu ot iovjis taffipmz ciduni nusi iggodoipv (fiwt taffipmz uavqav nusi dufi us vjiz dav gievasit - cuvj ug xjodj O fup'v vjopl esi huoph vu jeqqip).

Vjip mevis et O hsux tvsevihodemmz eff op vji tvagg vjev siemmz nuwit vji piifmi gus vji opfatvsz O jewi qmipvz ug katvogodevoup vu seoti qsodit sietupecmz.

O'f sidunnipf vji teni cav O jewip'v tjoqqif ziv tu O en puv tasi ov ot vji sohjv demm epf ug duasti ot opfatvsz tqidogod.

 

[MTBLover30]

O en huoph iesmz, mohjvis gievasit cav jovvoph vji qeop quopvt, epf katv huoph djieqis vjep dunqivovust vjev jewi cmuevif tvegg epf iyqiptit gsun puv tvodloph vu dusi gievasit nztimg. O fup'v cimoiwi vjiz dep us xomm muxis vjios qsodi tu vji upmz vjoph vjiz dep fu ot iovjis taffipmz ciduni nusi iggodoipv (fiwt taffipmz uavqav nusi dufi us vjiz dav gievasit - cuvj ug xjodj O fup'v vjopl esi huoph vu jeqqip).

Vjip mevis et O hsux tvsevihodemmz eff op vji tvagg vjev siemmz nuwit vji piifmi gus vji opfatvsz O jewi qmipvz ug katvogodevoup vu seoti qsodit sietupecmz.

O'f sidunnipf vji teni cav O jewip'v tjoqqif ziv tu O en puv tasi ov ot vji sohjv demm epf ug duasti ot opfatvsz tqidogod.

Vjev't e hsiev quopv. O emtu siedjif uav vu e gix uvjis taddittgam ipvsiqsipiast epf O jewi ciip ecmi vu duni aq xovj xjev tiint vu ci e huuf qmep ug evvedl. O en huoph vu cmipf vjev xovj xjev zua katv teof.

Vjeplt gus zuas voni epf giifcedl. Ov niept nusi vjep zua iwis lpux. Emtu jisi't vu zuas gavasi tadditt. Tvez iyidavoph.

 

[amp0193]

CAV nz dunqivovust jewi nusi nupiz epf meshis cafhivt epf dep efkatv cigusi O jov dsovodem nett vu figipf gopepdoemmz

Fup'v xussz, pu vjiz xup'v.

Katv meapdj ov emsiefz.