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I think I struck desert of desertion! Any advice?

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Vasil Benkov

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<div class="bbWrapper"><b><br /> It’s my first post in the forum, so if it’s not the proper place for my thread, please excuse me.</b><br /> I have my store ready with 0 sales and no money to run ads because I blew my savings during the quarantine of COVID and I’m still stuck in the 9-5…<br /> How I got here?<br /> So a quick intro – around a year ago I decided I will start my first business ever. I still haven’t read TMF or UNScripted at that time, but I had an idea that I wanted to see unfold. Young and stupid I rushed into it thinking it would be easy. I’ve never been so wrong. However I started doing my first prototype of the product. After searching for the right materials for few months , combining them and tweeking little details, I was satisfied with the quality of the product.<br /> So I had my product good to go and now it was time to see if people would want to buy it. I started doing my research about where can I show my product and which people would be interested in it and then this happens…<br /> <b>And here I found that another guy was doing pretty much the same thing , and having huge success doing it.</b><br /> Okay, at least people want this type of product and are willing to pay for it. I was aware of the fact that no matter what you do, you will always have competitors. And I thought probably that’s the way things should be. For the next few months I was creating my website – using the Shopify platform, doing the logo for the product, photoshooting each style of the product, writing the descriptions, doing all sort of preparation stuff to get ready.<br /> After so much months of not receiving a single dollar, but only investing into good materials and machines so the product can be perfect, and what not I was ready to go live. My store is set up, my product is excellent and I start running facebook ads.<br /> <b>I launched my facebook ads, and went to sleep hoping, the next day I might wake up with a sale.<br /> Nope.</b><br /> Not a single add to cart or any sort of interest. I went to work thinking I must did something wrong or people still haven’t seen my ad enough times. And so few days past by and still no results. I stopped the ads and decided I would have to try new creatives. So I did it a few more tries and I still have nothing to show. I felt really shitty. Thoughts of doubt started crawling – What was I thinking? I’ve never sold anything online. I was not the guys who are making 6-figues selling stuff online. I’m not familiar with the market. People don’t want my product. It’s not that good. It’s not worth their money.<br /> <br /> I felt stupid and I stopped doing anything for like a month, and that’s the time when COVID hits us. The city got under quarantine, and I have to stay at home for 2 months, without job or any sort of income.I had savings, because I’ve always lived under my means, but for the last 3 months they disappeared. And here I am asking for advice.<br /> <b><i>The main question I have is the following: How do you know if it’s time to give up the business, because it’s hopeless, and start the next project? <br /> <br /> P.S. I thought my first post would be so much better, and as I’m reading this i realise my writing is awful, but I just wanted to get it out there! Thank you for reading this <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt="(:" title="Smile (:" data-shortname="(:" /></i></b></div>
 

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<div class="bbWrapper">How many impressions/views do you have on your ad?</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 43751" data-quote="sparechange" data-source="post: 891625" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891625" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891625">sparechange said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> How many impressions/views do you have on your ad? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Well the budget is tight, and i guess it&#039;s not much , but 20k on the first campaign, and 8k on the second</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 70118" data-quote="Vasil Benkov" data-source="post: 891741" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891741" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891741">Vasil Benkov said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Well the budget is tight, and i guess it&#039;s not much , but 20k on the first campaign, and 8k on the second </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> So 28,000 people saw your product and chose not to buy it. Do you know how many competitors you have? And how many they are selling? A quick and easy way is to check Amazon for a reference point. Although with 28k impressions and no sales something is definitely wrong.</div>
 
<div class="bbWrapper">You could also reach out to people in your niche with small/medium sized FB/IG/YT pages and ask if they would like to pitch your product in exchange of a commission if they sell. Great way to get traffic.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 70118" data-quote="Vasil Benkov" data-source="post: 891621" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891621" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891621">Vasil Benkov said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I’m still stuck in the 9-5… </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Which isn&#039;t bad. But later on in your post you mention that you don&#039;t have a job. The main point I&#039;m trying to make is that having a job while you start doing business on the side isn&#039;t a bad thing. Especially when your business isn&#039;t making anything. <br /> <br /> You also mentioned that you continued to pay for things and invest in your product without anyone even been interested in your product. Maybe your &quot;perfect&quot; product isn&#039;t what people want. Start with small MVP&#039;s and work around what people actually want. What the market actually wants. <b>The market&#039;s &quot;perfect product&quot;</b> can be very different from <b>your &quot;perfect product&quot;</b>.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 43751" data-quote="sparechange" data-source="post: 891747" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891747" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891747">sparechange said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> You could also reach out to people in your niche with small/medium sized FB/IG/YT pages and ask if they would like to pitch your product in exchange of a commission if they sell. Great way to get traffic. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thats also a good way, and a thing i haven&#039;t tried. I will definately have to check it out, but i&#039;m having starting to have doubts about the product itself as Ocean Man says.<br /> Thank you for the advice</div>
 
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<div class="bbWrapper"><blockquote data-attributes="member: 60847" data-quote="Ocean Man" data-source="post: 891762" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891762" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891762">Ocean Man said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Which isn&#039;t bad. But later on in your post you mention that you don&#039;t have a job. The main point I&#039;m trying to make is that having a job while you start doing business on the side isn&#039;t a bad thing. Especially when your business isn&#039;t making anything.<br /> <br /> You also mentioned that you continued to pay for things and invest in your product without anyone even been interested in your product. Maybe your &quot;perfect&quot; product isn&#039;t what people want. Start with small MVP&#039;s and work around what people actually want. What the market actually wants. <b>The market&#039;s &quot;perfect product&quot;</b> can be very different from <b>your &quot;perfect product&quot;</b>. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I&#039;m not saying the 9-5 is a nightmare. Of course it&#039;s not bad having a job until your business starts to generate income. It&#039;s actually kind of a good job, because it&#039;s sales related and comission based, so the higher your input is the higher the reward is. I&#039;ve started this job 1st of March which is not really great in terms of income, because im still learning it, but i guess it will help me in the long run.<br /> . English is not my native language and i probably wasn&#039;t clear about not having a job - it was from 18 March - 14 May , because my city was locked down due to COVID, since May 14th we are back at work.<br /> <br /> I&#039;m no investing anymore in the product itself rather than any ways to get traffic to my website.<br /> And about the &quot;perfect product&quot; - I&#039;m sure it&#039;s not perfect , but the my main competitor is selling it like crazy or thats what i think. I&#039;m not sure if it&#039;s the marketing or something else that makes night and day difference. <br /> Thank you for taking time to answer!</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 70118" data-quote="Vasil Benkov" data-source="post: 891841" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891841" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891841">Vasil Benkov said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;m not saying the 9-5 is a nightmare. Of course it&#039;s not bad having a job until your business starts to generate income. It&#039;s actually kind of a good job, because it&#039;s sales related and comission based, so the higher your input is the higher the reward is. I&#039;ve started this job 1st of March which is not really great in terms of income, because im still learning it, but i guess it will help me in the long run.<br /> . English is not my native language and i probably wasn&#039;t clear about not having a job - it was from 18 March - 14 May , because my city was locked down due to COVID, since May 14th we are back at work.<br /> <br /> I&#039;m no investing anymore in the product itself rather than any ways to get traffic to my website.<br /> And about the &quot;perfect product&quot; - I&#039;m sure it&#039;s not perfect , but the my main competitor is selling it like crazy or thats what i think. I&#039;m not sure if it&#039;s the marketing or something else that makes night and day difference. <br /> Thank you for taking time to answer! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I had a competitor that&#039;s doing over 6 figures and I lost money with the same product.<br /> <br /> Different execution style</div>
 
<div class="bbWrapper">Think of business as a sport, other people <b><i>will be better than you </i></b>at marketing, sales and other things.</div>
 
<div class="bbWrapper">What&#039;s your product?<br /> It sounded like there is a need for it if others made profit.<br /> What makes you different from your competitor and is that good?<br /> <br /> Is your website well built, how long is the shipping and what&#039;s the cost compared to others.<br /> Maybe waiting and spending money on ads isn&#039;t the right solution try taking the product to the people you know that they will need. Let them tell you what they want changed or what surprised them.r</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 43751" data-quote="sparechange" data-source="post: 891843" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891843" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891843">sparechange said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Think of business as a sport, other people <b><i>will be better than you </i></b>at marketing, sales and other things. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>I can relate to this, since i&#039;ve been training my whole life. I&#039;m okay with that, i just want to be better than yesterday. Thats what i learned - don&#039;t compare yourself to others, you haven&#039;t been in their shoes, rather than compare yourself to yesterday. Like Tony robins says - kaizen - proggresively becoming better version of you. <br /> I just thought if he was doing GREAT at this, i could do good and start generating some sort of income so i can maybe leave 9-5 and go all in at this.</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 79370" data-quote="juresesko" data-source="post: 891845" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891845" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891845">juresesko said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> What&#039;s your product?<br /> It sounded like there is a need for it if others made profit.<br /> What makes you different from your competitor and is that good?<br /> <br /> Is your website well built, how long is the shipping and what&#039;s the cost compared to others.<br /> Maybe waiting and spending money on ads isn&#039;t the right solution try taking the product to the people you know that they will need. Let them tell you what they want changed or what surprised them.r </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> 1)I&#039;m actually willing to post the website, but i&#039;m not sure if it&#039;s the right thing - i&#039;ve read countless threads on this forum that suggest not to do this.<br /> 2)YES i thought exactly the same , and i took that as a soft proof as MJ states in UNSCRIPTED<br /> <br /> 3) The website- i&#039;m sure it&#039;s not perfect, if you are interested you can DM me , and i will send a link so you can check it.<br /> <br /> Thank you for your answer!</div>
 
<div class="bbWrapper"><b>A QUICK UPDATE</b><br /> <br /> After reading the thread i&#039;ve noticed i missed a few things that may be important for the topic.<br /> The major update about the situation is that i manage to take my products to retail. YAY!<br /> So.. I have a friend of mine that sells products closely related to mine, and he has 3 retail shops across the city. I was talking with him and he accepted to get them on the front showcase of his store. We agreed on prices - i set the price for myself, he adds hit profit and sells them. The price is quite low and the margins are slim because i wanted to prove that it&#039;s actually a product, that people will buy. <br /> <b>The very next day i got my first sale.</b><br /> I wasn&#039;t expecting it to happen this soon, but he managed to sell 1 of my products at the first day, which give me some hope for the future. <br /> <br /> Also i wanted to thank everyone that took from their time to answer. Much appreciated! <br /> Cheers!</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 70118" data-quote="Vasil Benkov" data-source="post: 891950" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891950" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891950">Vasil Benkov said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I can relate to this, since i&#039;ve been training my whole life. I&#039;m okay with that, i just want to be better than yesterday. Thats what i learned - don&#039;t compare yourself to others, you haven&#039;t been in their shoes, rather than compare yourself to yesterday. Like Tony robins says - kaizen - proggresively becoming better version of you.<br /> I just thought if he was doing GREAT at this, i could do good and start generating some sort of income so i can maybe leave 9-5 and go all in at this. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Comparing yourself to others is good and bad, in terms of business, you should compare yourself to others.<br /> <br /> What would happen if Richard Branson, Elon Musk or Mark Cuban entered your niche <b>today right now?</b></div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 43751" data-quote="sparechange" data-source="post: 892001" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=892001" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-892001">sparechange said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Comparing yourself to others is good and bad, in terms of business, you should compare yourself to others.<br /> <br /> What would happen if Richard Branson, Elon Musk or Mark Cuban entered your niche <b>today right now?</b> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Definately when someone with deeper pockets and years of experience enters the competition you will suffer. Nonetheless i think the exact thing i do it&#039;s not that scalable enough to be in interest in any of those entrepreneurial sharks <span class="smilie smilie--emoji" title="Big Grin :D" data-smilie="8" data-shortname=":D">😀</span>. I like to think of it more like a cashflow lifestyle business rather than enteprise type of business</div>
 
<div class="bbWrapper"><blockquote data-attributes="member: 70118" data-quote="Vasil Benkov" data-source="post: 891953" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=891953" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-891953">Vasil Benkov said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> <b>A QUICK UPDATE</b><br /> <br /> After reading the thread i&#039;ve noticed i missed a few things that may be important for the topic.<br /> The major update about the situation is that i manage to take my products to retail. YAY!<br /> So.. I have a friend of mine that sells products closely related to mine, and he has 3 retail shops across the city. I was talking with him and he accepted to get them on the front showcase of his store. We agreed on prices - i set the price for myself, he adds hit profit and sells them. The price is quite low and the margins are slim because i wanted to prove that it&#039;s actually a product, that people will buy.<br /> <b>The very next day i got my first sale.</b><br /> I wasn&#039;t expecting it to happen this soon, but he managed to sell 1 of my products at the first day, which give me some hope for the future.<br /> <br /> Also i wanted to thank everyone that took from their time to answer. Much appreciated!<br /> Cheers! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> If you made sales via offline fast and yet FB ads did nothing, then it means that the FB audience targeting is wrong and/or FB ads algorithm does not know who to target until you throw 6 figure ad budgets at it and then the algorithm picks that up and learn, fine-tune and adjust before helping you get that first sale.<br /> <br /> F*ck FB ads. It does nothing but makes Zuck rich.</div>
 

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