- Joined
- May 1, 2011
- Messages
- 7,975
Rep Bank
$8,301
$8,301
User Power: 461%
As a businessperson, you might think that writing books is for artists or those “do what you love” daydreamers fooling themselves they can turn their little hobby into a business.
And nothing could be further from the truth.
Have you ever heard about Keller Williams Realty? They’re one of the largest real estate companies in the world with over $350 billion in sales volume. Do you know what kickstarted their meteoric growth?
A book.
Gary Keller, co-owner of the company, shares in his book The One Thing how it happened:
We aren’t talking about a guy who wrote a book and then launched a business like so many fake gurus do. We’re talking about a professional who realized that the best way to promote his existing business was to share his knowledge in a book—and it worked so incredibly well for him it was one of his best business decisions.
Can what Gary Keller did help you grow your own business? You bet.
I’ve been in the self-publishing industry since August 2014 (I have a 61-page thread on the inside) and generated through book sales over two millions in revenue. I like to think I know a little about independent book publishing. I decided to offer some advice to help you explore another potential, relatively uncrowded marketing channel. Let’s break it into five questions you might ask to figure out if it’s a viable strategy for you (for readability, each question in a separate post).
And nothing could be further from the truth.
Have you ever heard about Keller Williams Realty? They’re one of the largest real estate companies in the world with over $350 billion in sales volume. Do you know what kickstarted their meteoric growth?
A book.
Gary Keller, co-owner of the company, shares in his book The One Thing how it happened:
In 2001, I called a meeting of our key executive team. As fast as we were growing, we were still not acknowledged by the very top people in our industry. I challenged our group to brainstorm 100 ways to turn this situation around. It took us all day to come up with the list. The next morning, we narrowed the list down to ten ideas, and from there we chose just one big idea. The one that we decided on was that I would write a book on how to become an elite performer in our industry. It worked. Eight years later that one book had not only become a national bestseller, but also had morphed into a series of books with total sales of over a million copies. In an industry of about a million people, one thing changed our image forever.
We aren’t talking about a guy who wrote a book and then launched a business like so many fake gurus do. We’re talking about a professional who realized that the best way to promote his existing business was to share his knowledge in a book—and it worked so incredibly well for him it was one of his best business decisions.
Can what Gary Keller did help you grow your own business? You bet.
I’ve been in the self-publishing industry since August 2014 (I have a 61-page thread on the inside) and generated through book sales over two millions in revenue. I like to think I know a little about independent book publishing. I decided to offer some advice to help you explore another potential, relatively uncrowded marketing channel. Let’s break it into five questions you might ask to figure out if it’s a viable strategy for you (for readability, each question in a separate post).
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today