jonahsr
Contributor
I've been using Google Search Ads to get direct sales for a product. For the past few months, it's been running almost on autopilot on the same daily budget & getting sales profitably.
Now I'd like to scale, but I'm uncertain about how much to modify the budget & how it will impact ROI. I know Google has its own ad spend prediction tool inbuilt but how accurate is that? It's a small niche, so what I'm worried about is that by raising the budget Google will serve more impressions but to lower converting people & the campaigns will die.
How do you guys go about scaling Google Search Ad Campaigns predictably? Any advice is appreciated.
Now I'd like to scale, but I'm uncertain about how much to modify the budget & how it will impact ROI. I know Google has its own ad spend prediction tool inbuilt but how accurate is that? It's a small niche, so what I'm worried about is that by raising the budget Google will serve more impressions but to lower converting people & the campaigns will die.
How do you guys go about scaling Google Search Ad Campaigns predictably? Any advice is appreciated.
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