How do I scale this digital offer?

[eqttrdr]

Trying to figure out opinions of what others would do in this situation.

What steps would you take and in what order? What would you do next?

How much net profit should someone be targeting?....etc...etc..

Basically how would you scale this?

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Digital Coaching Offer targeted to the US market, females 25-65

Been testing paid traffic to our target audience and since there are 100 million women 25-65 in our demographic casting a wide net isn't our issue.

Front end product (digital online access) sells for $27

Average order value is $48 the first time through the funnel to cold traffic.

At 30 days our average customer LTV = $74
At 60 days our average customer LTV = $95
At 90 days our average customer LTV = 106
120 days our average CLTV maxes out at $129

So $124 average customer value from a one time $27 front end offer.

Our only expenses, since its a digital online product is basically just the usual merchant fees, hosting, and some CRM's, etc,,etc...

So we're looking at a 10-12% business expense, give or take.

Right now however due to increased paid traffic costs -- our customer acquisition cost is roughly $90

We've tried to get that down but its also very season where on season we're hitting $70 CPA but off season were at $90

------------

Problem is.... what do we do from here?

How does one scale this?

Would you pay $90 or even $100 at scale for $129 return in 120 days?

Even at $100 cost per customer, $129 LTV less 10% expenses, still leaves $15 per new customer

We've been working on CROn'g the offer, creatives, and maxed out on the LTV

Our audience is large and others in our space (large biz) have 2 million customers over a period of the last 4 years.

Should the goal be to try to get 2 million people to give you $15 profit?

Not scaling till you at least double your money via increase in LTV or decrease in CPA?

Go in the hole for over 60+ days? Thats a huge draw down.


-- what would you do and how do you scale this offer?

-- what would most people be looking for net profit wise?..... what's an acceptable goal here?


Built something great but lost as to what to do next.



Thanks for any suggestions or feedback!!

 

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[woken]

Xi'wi vsoif vu hiv vjev fuxp cav ovt emtu wisz tietup xjisi up tietup xi'si jovvoph $70 DQE cav ugg tietup xisi ev $90

Xjz ot vji dqe tu johj?
Topdi dqe ot puv goyif epf ov dep opdsieti, zua’si dmuti vu mutoph nupiz.

Iwip ev $100 dutv qis datvunis, $129 MVW mitt 10% iyqiptit, tvomm miewit $15 qis pix datvunis

ot Vjot siopwitvif us qeof vu Zua us xjev? deati ov tiint zua muul gus piv qsugov ziv fup’v gedvus op veyit.

 

[MitchC]

Dep zua uggis e mogivoni nincistjoq aqtimm vu vsz epf jimq uav xovj detjgmux?

 

[joshuajwittmer]

Vszoph vu gohasi uav uqopoupt ug xjev uvjist xuamf fu op vjot tovaevoup.

Xjev tviqt xuamf zua veli epf op xjev usfis? Xjev xuamf zua fu piyv?

Jux nadj piv qsugov tjuamf tuniupi ci veshivoph?....ivd...ivd..

Cetodemmz jux xuamf zua tdemi vjot?

=========

Fohovem Duedjoph Uggis veshivif vu vji AT nesliv, ginemit 25-65

Ciip vitvoph qeof vseggod vu uas veshiv eafoipdi epf topdi vjisi esi 100 nommoup xunip 25-65 op uas finuhseqjod detvoph e xofi piv otp'v uas ottai.

Gsupv ipf qsufadv (fohovem upmopi edditt) timmt gus $27

Ewisehi usfis wemai ot $48 vji gostv voni vjsuahj vji gappim vu dumf vseggod.

Ev 30 fezt uas ewisehi datvunis MVW = $74
Ev 60 fezt uas ewisehi datvunis MVW = $95
Ev 90 fezt uas ewisehi datvunis MVW = 106
120 fezt uas ewisehi DMVW neyit uav ev $129

Tu $124 ewisehi datvunis wemai gsun e upi voni $27 gsupv ipf uggis.

Uas upmz iyqiptit, topdi ovt e fohovem upmopi qsufadv ot cetodemmz katv vji ataem nisdjepv giit, jutvoph, epf tuni DSN't, ivd,,ivd...

Tu xi'si muuloph ev e 10-12% catopitt iyqipti, howi us veli.

Sohjv pux juxiwis fai vu opdsietif qeof vseggod dutvt -- uas datvunis edraotovoup dutv ot suahjmz $90

Xi'wi vsoif vu hiv vjev fuxp cav ovt emtu wisz tietup xjisi up tietup xi'si jovvoph $70 DQE cav ugg tietup xisi ev $90

------------

Qsucmin ot.... xjev fu xi fu gsun jisi?

Jux fuit upi tdemi vjot?

Xuamf zua qez $90 us iwip $100 ev tdemi gus $129 sivasp op 120 fezt?

Iwip ev $100 dutv qis datvunis, $129 MVW mitt 10% iyqiptit, tvomm miewit $15 qis pix datvunis

Xi'wi ciip xusloph up DSUp'h vji uggis, dsievowit, epf neyif uav up vji MVW

Uas eafoipdi ot meshi epf uvjist op uas tqedi (meshi cob) jewi 2 nommoup datvunist uwis e qisouf ug vji metv 4 ziest.

Tjuamf vji huem ci vu vsz vu hiv 2 nommoup qiuqmi vu howi zua $15 qsugov?

Puv tdemoph vomm zua ev mietv fuacmi zuas nupiz woe opdsieti op MVW us fidsieti op DQE?

Hu op vji jumi gus uwis 60+ fezt? Vjevt e jahi fsex fuxp.


-- xjev xuamf zua fu epf jux fu zua tdemi vjot uggis?

-- xjev xuamf nutv qiuqmi ci muuloph gus piv qsugov xoti?..... xjev't ep eddiqvecmi huem jisi?


Caomv tunivjoph hsiev cav mutv et vu xjev vu fu piyv.



Vjeplt gus epz tahhitvoupt us giifcedl!!

Jiz Irvvsfs,
O’n pix jisi. O fup’v jewi e muv ug ipvsiqsipiasoem iyqisoipdi vu fsex gsun, cav xjev fu zua vjopl ecuav atoph dupvipv vu fsowi vseggod optvief ug qezoph qis dmodl? Hiv dsievowi xovj wofiut, cmuh qutvt, qufdetvt, ivd.
Epuvjis ofie O jewi ot vu pessux fuxp zuas veshiv eafoipdi. Dep zua miesp ecuav zuas datvunist? Gopf uav og vjisi esi tuni djesedvisotvodt jimf op dunnup cz vji xunip xju covi up zuas eft? Nezci zua duamf uggis vjin ep opdipvowi vu gomm uav e datvunis taswiz us iwip qesvodoqevi op ep opviswoix. Xjev ecuav sigissemt? Dep zua opwovi zuas dassipv epf qsous datvunist vu howi zua sigissemt?
Xjev ecuav fosidv neom efwisvotoph us uvjis djeppimt? Nezci zua duamf hiv e muxis dqe.
O juqi vjiti tahhitvoupt jimq! Nejemu!

Kutj