Driving to work the other day I decided to get donuts for my coworkers. I wanted a healthier option. Fruit came to mind. Pre-packaged fruit at grocery stores is expensive and tasteless. There weren’t any fruit carts around. Any fruit delivered through postmates would be stupid expensive.
The only way was to buy fruit from a grocery store and cut it myself... so I did.
Then I thought... wouldn’t it be dope if at a certain frequency (daily, 3x a week, whatever), I could expect a container of freshly cut, in-season, delicious fruit to be delivered to me when I start my day? Opportunity ... the basic idea is to make fruit more accessible ad convenient for everyone.
I bought fruit from Walmart last night and made fruit bowls for my coworkers for the second time today. I did the math and it costs about $2.25 to make a solid serving size. That’s just the cost of the fruit itself... not taking into account any delivery fees.
The only way to minimize cost of fruit is wholesale purchasing. To make it worth while, I’d need enough people to want it. I can calculate how much fruit I’d need per serving and sell subscriptions to know when and how much fruit to buy at a given time to avoid any surplus or shortage. I can start by selling to other employees at the mall I work at, but HOW THE F*ck DO I SCALE SOMETHING LIKE THAT AND LEVERAGE MY TIME AWAY FROM OPERATIONS?
Hypothetically, a serving costs $2.25. I would pay $5 for a serving to be delivered to me any day of the week but I don’t know if other folks would.
Say I sell a subscription: Monday, Wednesday, Friday, at $5 a pop. That’s $60 a month. I feel like that’s too expensive to have a tipping point effect. But if I could somehow profit off advertising $29.99 a month gets you a fresh ready-to-eat container of fruit delivered to you 3 times a week... That would be dope.
So $30 a month for 3 servings a week (12 servings a month) that’s $2.50 a serving. So if it costs 2.25 I’m not making any money. Obviously I’d have to lower prices and work out the logistics.
Vision: people can go online at any point on a simple, easy to use interface. Specify order preferences, frequency, and schedule delivery. And because it’s subscription based, we can schedule the first delivery a week in advance to avoid fruit spoilage and know exactly how much we need each time we buy from our supplier. So we have all these orders in advance, starting with a certain trial area. We get a shipment from a farm to our warehouse in that trial area. Hire some folks to cut and prepare the bowls and then give to other folks to drive around and deliver.
If I’m not mistaken, the only way this could work is if the costs of the website/advertising, the fruit itself, the shipping to the warehouse from the supplier, the warehouse payments, the staff that cuts and packages the fruit, and the delivery costs are low enough to actually make a profit while still being able to advertise a low price. And I’m guessing that as long as EVERY F*ckING PERSON has a subscription, it might actually work.
Im gonna pitch it to my coworkers first at the end of this month. Fresh cut fruit bowls for 5 bucks a pop each week. Profit $2.50 a bowl. Hopefully at least 4 are down each week. I work in the mall so then I can network through friends at other stores. 4 people from 50 different stores at 2.50 a bowl... $500. I mean it’s a start.
If there’s anyone on this forum who has experience and in-depth knowledge about the fruit business... I’m open to any and all feedback!
The only way was to buy fruit from a grocery store and cut it myself... so I did.
Then I thought... wouldn’t it be dope if at a certain frequency (daily, 3x a week, whatever), I could expect a container of freshly cut, in-season, delicious fruit to be delivered to me when I start my day? Opportunity ... the basic idea is to make fruit more accessible ad convenient for everyone.
I bought fruit from Walmart last night and made fruit bowls for my coworkers for the second time today. I did the math and it costs about $2.25 to make a solid serving size. That’s just the cost of the fruit itself... not taking into account any delivery fees.
The only way to minimize cost of fruit is wholesale purchasing. To make it worth while, I’d need enough people to want it. I can calculate how much fruit I’d need per serving and sell subscriptions to know when and how much fruit to buy at a given time to avoid any surplus or shortage. I can start by selling to other employees at the mall I work at, but HOW THE F*ck DO I SCALE SOMETHING LIKE THAT AND LEVERAGE MY TIME AWAY FROM OPERATIONS?
Hypothetically, a serving costs $2.25. I would pay $5 for a serving to be delivered to me any day of the week but I don’t know if other folks would.
Say I sell a subscription: Monday, Wednesday, Friday, at $5 a pop. That’s $60 a month. I feel like that’s too expensive to have a tipping point effect. But if I could somehow profit off advertising $29.99 a month gets you a fresh ready-to-eat container of fruit delivered to you 3 times a week... That would be dope.
So $30 a month for 3 servings a week (12 servings a month) that’s $2.50 a serving. So if it costs 2.25 I’m not making any money. Obviously I’d have to lower prices and work out the logistics.
Vision: people can go online at any point on a simple, easy to use interface. Specify order preferences, frequency, and schedule delivery. And because it’s subscription based, we can schedule the first delivery a week in advance to avoid fruit spoilage and know exactly how much we need each time we buy from our supplier. So we have all these orders in advance, starting with a certain trial area. We get a shipment from a farm to our warehouse in that trial area. Hire some folks to cut and prepare the bowls and then give to other folks to drive around and deliver.
If I’m not mistaken, the only way this could work is if the costs of the website/advertising, the fruit itself, the shipping to the warehouse from the supplier, the warehouse payments, the staff that cuts and packages the fruit, and the delivery costs are low enough to actually make a profit while still being able to advertise a low price. And I’m guessing that as long as EVERY F*ckING PERSON has a subscription, it might actually work.
Im gonna pitch it to my coworkers first at the end of this month. Fresh cut fruit bowls for 5 bucks a pop each week. Profit $2.50 a bowl. Hopefully at least 4 are down each week. I work in the mall so then I can network through friends at other stores. 4 people from 50 different stores at 2.50 a bowl... $500. I mean it’s a start.
If there’s anyone on this forum who has experience and in-depth knowledge about the fruit business... I’m open to any and all feedback!
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