Documenting My Journey

[S_uthman]

Context:

So I've been on and off the forum for a few years now (Getting caught up in the rat race) and I've finally decided to document my journey.

I've decided to run an Agency with my business partner (who is also my friend) that's specific to a certain niche.

My friend initially thought of this after getting "inspired" by the SMMA Gurus on YouTube. I'm already tuned in and can filter out the fakes from the real thanks to @MJ DeMarco and his valuable books. As for my friend... let's just say it's a work in progress, he's going to buy MJ's Millionaire Fastlane book to learn more about going Fastlane and providing real value in entrepreneurship rather than copying and pasting the same crap from these "Gurus".

Now I was a bit hesitant at first to pursue this venture, as this whole wave of SMMA is very shady and scammy. But after reading a few threads from @Andy Black and @Black_Dragon43 I've found that there are ways to grow an agency whilst providing value and remaining ethical. We now have the mentality that we want to build a valuable Lead Gen company that helps companies in our niche specifically. We started the process in mid-December 2023 and now have two clients after loads of Cold Calls and Discovery Calls, I'm not jolly about that at all and want things to change to make this a Fastlane business.

I want to start changing up our strategy and focus on differentiating ourselves from the rest of our competition in this space. @Black_Dragon43 has provided a lot of value in his threads that have helped me gather some ways that could help equip us to stand out in what already is an overwhelmingly saturated market and business model.

Some Value Skews To Improve On:

• We're already thinking of improving our lead qualification process before we send the leads to our clients, to ensure they're not time wasters. By improving our calls to them and utilising techniques we've learnt from some books. Bear in mind this isn't something being taught by the Gurus at the moment.
• We want to improve the offer that we're giving to prospects. At the moment we charge a fee on the ads and a fee on the service to do the work. They're normally the same number, i.e. if someone wants to spend £500 on ads we will charge £500 on our service. Not happy at all with this and feel like it could be done differently.
• Small things like improving our slide deck we show on the sales calls to break down our service more and communicate that it's not a service but a transformation - thanks @Black_Dragon43
• We do offer a guarantee, but we're not sure if we should keep that as it's cliche and sounds like what everyone else is doing - 'Minimum of 5 qualified and booked Leads a month or you don't pay'.

Feedback:

I'm open to feedback or criticism and would love to hear any more suggestions to help me make this a viable Fastlane business whether it's books to read or general advice on the value skews etc. It's all welcome and I'll continue documenting my journey once there are updates.

 

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[S_uthman]

Exituni, muwi vu jies zua hazt esi up vji qevj vu dsatjoph ov. Vxu raitvoupt vu jimq zua hipisevi wemai tlix:

1) Xjz tjuamf vjiz caz vji tiswodi?
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Cuvj ug vjuti raitvoupt piif wisz tqidogod eptxist. Nutv ehipdoit eptxis vjin xovj cammtjov moli “xi jewi siemmz huuf tiswodi!” us “xi muwi qiuqmi” us “xi’si siemmz dsievowi!” ivd.

Ov’t cammtjov cideati epz ehipdz dep dmeon ov. Katv sinuwi vjios muhu epf vjios dmeont xuamfp’v jimq ofipvogz vjin wt uvjis ehipdoit.

Vji gostv vjoph zua piif vu dupwopdi epzupi ot vjev vjiz piif vji tiswodi.

Vjip zua piif vu dupwopdi vjin vjiz tjuamf caz vji tiswodi gsun zua epf puv tuniupi imti.

Jisi’t e tenqmi gsun at:
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• Cideati eft esi vuu sotlz/iyqiptowi
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2) Xjz tjuamf vjiz caz gsun at?
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• Epf tu up.

Zua hiv vji ofie. Zua piif wisz tqidogod eptxist vjev zuas dunqivovust fu PUV jewi.

Vjot ot jux zua caomf e foggisipvoevif catopitt vjev tvepft uav.

Ziej, vjot nelit vuvem tipti, vjev't puv tunivjoph O duptofisif tu O'mm cseoptvusn vjot xovj nz qesvpis. Vjeplt gus vji wemaecmi optohjvt et ataem!