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Dicky Dick. Should I close my company?

Discussion in 'Lessons from Success/Failure' started by Colobo, Feb 13, 2018.

  1. Colobo
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    Colobo New Contributor

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    Hello, everybody,
    How are you doing?
    I am writing to you because I have a decision to make and I think there are many people here who can help me.

    The background
    Five years ago we set up a company among 5 friends. A close friend is a graphic designer and I am a professional game developer. We had an idea and wanted to launch it legally, so we set up a company. The other three friends joined the team. Although only 1 had a technical profile, they wanted to participate and we thought they could contribute other things.


    The project
    The project is based on a character who created a friend of ours and whose intellectual property we have registered. The character's name is Dicky Dick, and it's a caricatured penis. The idea was to take that character and put it in a game, as a virtual mascot, like a tamagochi. The character worked very well because it was Cartoon, Disney type, so it was funny without being ordinary. The character had a lot of possibilities and everyone who showed it loved it.
    At that time I wasn't working and in a few months I was able to have it finished and we launched it in the Android store.

    The Business Model
    The business model was based on two fronts.
    The game
    The game had publicity and micropayments. With the micropayments you could buy points, and with the points you could buy things inside the game (costumes mostly)
    Merchandising
    Where we saw the most possibilities was in merchandising. Our idea was that the game would make the character famous and then license him to sell items with his image.

    Reception
    If any of you have uploaded applications to a store like Google Play, you will know that there are many applications and it is very difficult to highlight. We lead to being in the top 100 of free games (I think we hit 40 at the best time)
    When the game was going better (it was beginning to have traction and to be downloaded in a more massive way), Google took it from the store for not complying with its conditions of use. Although we complained to Google, there was no way. The game was out of the store.
    At that time we had 33000 downloads, a 3.78/5 average score and we had about 70 euros in revenue per month.
    The revenues might seem small, in fact they were, but they had increased exponentially, we had no expenses and our idea was to have several products of the same style as once.

    After being banned
    The ban left us completely stunned. The other guy and I, the two of us who knew more about development, are already working and we couldn't spend so much time at the company.
    We spent about 3 years trying to reinvent ourselves, doing virtual reality projects and stuff like that. In the end, only the two original companions stayed.
    The last thing we've done has been to remake the entire game, from scratch, so that it can be compatible on more platforms and give it more quality. The result of redoing the game from scratch:
    • Amazon store won't admit it
    • We tried it again at the Google Store and were banned again.
    • The only place where we have the game available is on our website, because they can't take it from us.


    We also made a Marketing dossier and sent it to everything we could think of (erotic shops, game creators, comic book creators, online animation series creators, LGBTB associations, etc.), but without much success.

    The Decission
    I really don't regret undertaking this project. For me the most frustrating thing has been the bureaucratic issue. You have a project on your hands, you spend most of your energy and money on things that don't add value to your business. Perhaps if I were to start again, I would not start a company, I would take out the product and then if I had a considerable income I would consider formalizing the situation.
    The decision I'm facing is to definitively close down the company.
    I still think that the idea is a good one, but after so many years without it taking off and after dedicating so many hours and so much effort to it, I think there comes a time when we have to give up and move on to other things.
    I'm sure that many of you have been in the same situation, in a project that you have dedicated a lot of effort and that there comes a time when you have to let it go.

    What do you think?
    Thank you very much for your opinions.

    Resources:
    Dicky Dick
    Dicky Dick
    Dicky Dick (@dickydickgame) | Twitter
    Dicky Dick
    Dicky Dick - Direct Download All Google Play Apps - AllFreeAPK.com
    https://shop.spreadshirt.es/dickydick/

     

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  2. Raoul Duke
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    Raoul Duke viene el cucuy Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You should have one in a box.


    i'm done. lol
     
  3. Envision
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    Envision Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    lmao please tell me the story of how you came up with this idea and why you created it?
     
  4. AgainstAllOdds
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    A business needs two things:
    1. A quality product/service
    2. A way to sell it.
    You're missing #2, and likely always will. No platform wants to associate itself with a dick game. I'd move on or edit the dick into something that would get accepted on the platforms.
     
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  5. ApparentHorizon
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    Rebrand as a mushroom and target people who shop at whole foods and do psychedelics.

    "Shroomy"
     
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  6. cmor16
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    If your company's name is Dicky Dick, then yes close it or change it.

    ^^ I know you probably love your brand, but this is your best bet if you want general acceptance of the game.

    If you love Dicky Dick that much (LOL, so weird to read that), spin it off and market it as a cartoon, comic or anything that allows you to target the appropriate audience using the appropriate channels.
     
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  7. BrooklynHustle
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    Lol ok I went to the Play page of the site but have no idea how to play the game. I tap on the dick image and a grasping hand appears overlayed on top of the phallus, I tried dragging the hand up and down but the phallus image keeps saying No, not sure why lmao. This really made my morning better.

    The artwork and execution is good enough, just change it like the others say and you'll have a fighting chance.

    Btw I really wish this is on shark tank!
     
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  10. minivanman
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    minivanman Gold Contributor Speedway Pass

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    20 years ago I would have bought a shirt :)
     
  11. Raoul Duke
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    Raoul Duke viene el cucuy Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    [​IMG]
     
  12. cmor16
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    cmor16 Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You couldn't resist, could you?

    Sent from my SM-G930W8 using Tapatalk
     
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  13. Vigilante
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    Vigilante Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    How many people want to spend their time playing with a dick?

    Wait... Don't answer that.
     
  14. Raoul Duke
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    He just came out of nowhere.
     
  15. G-Man
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    G-Man Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Someone finally made a mobile game that truly captures what spending your time playing mobile games really is.

    EDIT: When people sit through a traffic light looking at their phones, my normal angry response is to yell "Stop playing with yourself and drive"... this, this just takes all the nuance out of it.
     
  16. Sully1994
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    Dicky Dick had Publicity and Micropayments. For real?
     
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  17. Colobo
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    Historically, penis are drawn everywhere, from Pompey to almost every blank wall.
    We identified a niche, a not obscene sexual character that we tought I could be use for educational sex or things like that.

    If you think it is a stupid idea, probably it is, but probably you are not a teenager.
     
  18. Colobo
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    Colobo New Contributor

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    Yes, I totally agree. That is the real stopper
     
  19. Colobo
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    The game needs a tutorial a much more things, and it is in the backlog, but it's not worth the effort if I am not able to publish it
     
  20. Colobo
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    More than 30k people
     
  21. Colobo
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  22. Envision
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    haha i dont think its stupid but I probably wouldnt have put time into creating it and I definitely wouldnt wonder why it got taken off the app store when all your characters are dicks.
     
  23. Colobo
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    Yes, and a lot of people spent money in micropayments. A user spent 25 dolars
     
  24. AgainstAllOdds
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    Now you're just looking for ways to lie to yourself. Either that, or your definition of "a lot of people" is way off base.

    The game made 70 euros in a month at its peak. You put 3 years of staring at dicks into this.

    Give up on the game. Move on.
     
  25. Sully1994
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