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And so what?

A detailed account of a Fastlane process...


Gold Contributor
Read Fastlane!
Speedway Pass
Oct 4, 2017
"what the f!ck did you do?"

This was last Friday. I was about 12 min in a 30 min walk. One I take daily, after eating lunch.

As I was enjoying myself, I remembered an email I sent few hours earlier.

See. I have set myself four hours/ week to look for products to sell. And I have just found one cool product. It fills a need and is cool to use.

I reached out to the creator of the product to discuss private labelling. After few email exchanges, he asked to know more about myself and the vision I have.

That got me thrilled, pumped and excited.

And I replied with a passionate email. One that made me feel great about myself.

There was only one issue: it was all about me.

Me, me and me!

I completely failed the "so what" test.

And missed an opportunity to connect.

Luckily, I am still interacting with the guy. And we have a call in few days.

This serves as a reminder to always remember that it is not about me. It is about the person I am interacting with and how I can bring value - as they define it - to them.

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